In this simulation, you meet with the CEO of Bright Road Health Care System to discuss her concerns about the relevancy of their online resources, given the large Gen Y population the hospital serves, and the projected increase of Gen Z populations in that area. You will work with the Marketing Director of Bright road to learn about their current online and social media resources and utilization information. Using this information, you will then make recommendations to the CEO about how to improve online presence.
Journal Response MODULE 2
IMPACT CHANGE Journal Question: Drawing upon your readings, research, and life experiences, consider the change processes you have been involved in. Provide an example of the change required and what the response from the team you were working with was, positive or negative. What barriers were encountered, and what would