What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
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For this assignment, you have been asked to brief members of the Department of Homeland Security, the Intelligence Community (IC), and the Tribal Advisory Council on policy issues for critical infrastructure and on skills, roles, and actions in homeland security to protect critical infrastructure. You will need to support your