What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
Incontinence-Related Risk in Care Facilities
Reducing Incontinence-Related Risk in Care Facilities: A Practical B2B Perspective Urinary incontinence is a common clinical reality across hospitals, rehabilitation centers, long-term care facilities, and home health organizations. While often framed as a patient-level issue, incontinence has significant operational, financial, and risk-management implications for providers. For B2B decision-makers, the conversation