What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
Week 10 COM
This forum requires the viewing of two videos: the first is an excerpt from Dr. Kilbourne’s talk “Slim Hopes” and the second is a TED Talk by Ashley Graham. Dr. Jean Kilbourne is a renowned speaker who has made a career of presenting on her critical analyses of the effects