Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.
Reflection
Describe two reasons why your ROLE or purpose for interviewing changes as an Advanced Practice Nurse. Identify one *skilled interviewing technique you plan to use the next time you interview a patient. How does the technique support the therapeutic patient-provider relationship?