Marketing research is conducted to collect, record, analyze, and interpret data relative to your business market and product category. Global market research is done with the same purpose; however, the scope of the research is for organizations conducting business on a worldwide scale.
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Required Resources Read/review the following resources for this activity: · Textbook: Chapter 3 · Lesson Instructions Click the tab below to review the description of the course project. Course Project Overview Week 2 Assignment: This week, you will choose one of the following topics for your project. Step 1: Pick