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innovation in business

INNOVATION IN BUSINESS 2024-25

Report and Presentation: your Business Plan

You will need to:

(1)
Develop and submit into Turnitin the Business Plan of
YOUR OWN innovation project in a corporation or developing your own start-up in a sector of your choice, following the table of contents indicated below. You can continue with the innovation project in a corporation or start-up you developed in your midterm assignment or work on a different project.

(2)
Make a group pitch presentation in-class of the Business Plan.

Table of Contents:

1. Executive summary

1. The idea, mission, vision, values of the company

1. The business opportunity and market it pretends to serve.

1. The competitor’s analysis

1. The industry analysis

1. The environmental analysis (PESTEL)

1. Strengths and weaknesses of the start-up and resulting opportunities and threats (SWOT)

1. 3-year future goals

1. Action Plan: Marketing & Sales, Operations, HR, IT, Legal, Financials

1. Implementation Schedule

1. Viability and Conclusions

1. References

· Use relevant vocabulary and concepts covered in the course.

· Use reliable sources of information.

· Information must be contextual

· Table of contents required

Formalities:

· Format:
Powerpoint presentation (suggested)

· Number of slides: open
(10-20 pages)

· Including Cover, Table of Contents, Images, Tables, Graphs. References and Appendix are excluded from the slide count.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

In-class pitch presentation

Learning outcomes: It assesses the following learning outcomes:

· Outcome 1: categorize and assess business opportunities and their feasibility

· Outcome 2: evaluate funding sources and their match with the business plan

· Outcome 3: demonstrate analytical and conceptual skills

· Outcome 4: demonstrate discussion and presentation techniques

Rubrics for the Turnitin:

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal fail

60-69

Fail

<60

Application

(25%)

Student applies research methodologies and relevant class theory effectively to analyse the startup and draw relevant insights.

Student shows evidence of applying research methodologies and relevant class theory to analyse the startup and draw some insights.

Student makes an attempt at analysing their startup , but with few references to class theory. Any insights drawn may be limited. May demonstrate minor misunderstandings.

Student makes an insufficient attempt at analysing their startup . Insights drawn are very limited without using theory.

Demonstrates misunderstandings.

Student makes a poor analysis, drawing extremely limited / no relevant insights or links to class theory.

Significant misunderstandings are in evidence.

Evaluation

(25%)

Student constructs a coherent argument to present well-justified first sections of the business plan using a range of appropriate sources from wider research.

Student constructs a mostly coherent argument to present the first sections of the business plan with some justification from mostly appropriate wider research.

Student attempts to construct a coherent argument and present the first part of the business plan, although it may lack justification or support from wider research.

Student attempts to construct an argument and present the first section of the business plan, although it lacks justification or support from wider research.

Student is unable to construct an argument to present the first sections of the business plan. Insufficient/ no justification is provided. No evidence of wider research.

Proposal

(25%)

Student proposes highly adequate business plan objectives that follow on coherently from the evaluation and are well- justified.

Student proposes adequate business plan objectives that are connected to their evaluation and justified.

Student proposes some business plan objectives that bear some connection to their evaluation and attempts to justify them.

Student attempts to propose some business plan objectives although they bear little relation to the evaluation and are weak and unsupported.

Student fails to propose any objectives.

Written communication

(25%)

Student communicates their ideas extremely clearly and concisely, respecting the page limit.

Student communicates their ideas clearly and concisely, respecting the page limit.

Student communicates their ideas with some clarity and concision. It may be slightly under the page limit.

Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit.

Student fails to communicate ideas clearly or concisely and is excessively over or under the page limit.

Rubrics for the Pitch presentation:

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal fail

60-69

Fail

<60

Proposal

(50%)

Student proposes highly adequate strategic objectives that follow on coherently from the evaluation and are well- justified.

Student proposes adequate strategic objectives that are connected to their evaluation and justified.

Student proposes some strategic objectives that bear some connection to their evaluation and attempts to justify them.

Student attempts to propose some strategic objectives although they bear little relation to the evaluation and are weak and unsupported.

Student fails to propose any strategic objectives.

Oral communication

(50%)

Student communicates their ideas extremely clearly and concisely, respecting the time limit

Student communicates their ideas clearly and concisely, respecting the time limit.

Student communicates their ideas with some clarity and concision. It may be slightly under the time limit.

Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the time limit.

Student fails to communicate ideas clearly or concisely and is excessively over or under the time limit.

Rubrics for the Turnitin:

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal fail

60-69

Fail

<60

Application

(25%)

Student applies research methodologies and relevant class theory effectively to analyse the startup and draw relevant insights.

Student shows evidence of applying research methodologies and relevant class theory to analyse the startup and draw some insights.

Student makes an attempt at analysing their startup, but with few references to class theory. Any insights drawn may be limited. May demonstrate minor misunderstandings.

Student makes an insufficient attempt at analysing their startup. Insights drawn are very limited without using theory.

Demonstrates misunderstandings.

Student makes a poor analysis, drawing extremely limited / no relevant insights or links to class theory.

Significant misunderstandings are in evidence.

Evaluation

(25%)

Student constructs a coherent argument to present well-justified first sections of the business plan using a range of appropriate sources from wider research.

Student constructs a mostly coherent argument to present the first sections of the business plan with some justification from mostly appropriate wider research.

Student attempts to construct a coherent argument and present the first part of the business plan, although it may lack justification or support from wider research.

Student attempts to construct an argument and present the first section of the business plan, although it lacks justification or support from wider research.

Student is unable to construct an argument to present the first sections of the business plan. Insufficient/ no justification is provided. No evidence of wider research.

Proposal

(25%)

Student proposes highly adequate business plan objectives that follow on coherently from the evaluation and are well- justified.

Student proposes adequate business plan objectives that are connected to their evaluation and justified.

Student proposes some business plan objectives that bear some connection to their evaluation and attempts to justify them.

Student attempts to propose some business plan objectives although they bear little relation to the evaluation and are weak and unsupported.

Student fails to propose any objectives.

Written communication

(25%)

Student communicates their ideas extremely clearly and concisely, respecting the page limit.

Student communicates their ideas clearly and concisely, respecting the page limit.

Student communicates their ideas with some clarity and concision. It may be slightly under the page limit.

Student communicates their ideas in a somewhat unclear and unconcise way. It is over or under the page limit.

Student fails to communicate ideas clearly or concisely and is excessively over or under the page limit.

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