Instructions
First, create an outline or concept map that summarizes your communication plan for a
significant organizational change or event. Consider the following examples: a new company
branding initiative; the restructuring of a team, department or business unit; a company-wide
community service project; the transition of an executive leader; an emergency response to
a natural disaster; a merger/acquisition; the closure/ending of the business; etc.
If you are unsure what a concept map is, refer to the following video.
Video: How to Make a Concept Map (8:30) YouTube. https://www.youtube.com/watch?v=8XGQGhli0I0
Use Microsoft Word to create your concept map. Use the following video to help you create
the concept map in Word.
Video: Microsoft Word: Create a flowchart, concept map, or process map (4:02)
ouTube. https://www.youtube.com/watch?time_continue=34&v=-J0wCNgZx2E&feature=emb_logo
If you want to create an outline but are not sure how to structure an outline, watch the
following video.
Video: How to Create an Outline for Kids (2:48)
YouTube. https://www.youtube.com/watch?v=CSnpATHIhmk
Second, include a fully composed email that communicates specifics around the change or
event.
Make sure to answer the following questions as you prepare your communication plan and
draft your email:
· Who is your audience?
· What is your strategy for reaching your audience effectively?
· How are you tailoring your message to reach the individual, group, and organizational
levels?
· What powers of influence will you utilize?
· What barriers to communication are present?
· What is your timeline?
· What method(s) will you use and why (in-person, written, video, email, newsletter,
etc.)?
· How will you measure your results? (How will you know the message was received?)
· How does the application of a biblical worldview and biblical principles affect your
communication plan?
