You are the marketing manager for a new brand of sports drink called Refresh. The all-natural ingredients in the drink are grown and harvested on small farms in the United States. The bottles and packaging are made from recycled materials. You are preparing for the launch of the product in the local market.
Journal Response MODULE 2
IMPACT CHANGE Journal Question: Drawing upon your readings, research, and life experiences, consider the change processes you have been involved in. Provide an example of the change required and what the response from the team you were working with was, positive or negative. What barriers were encountered, and what would