need help with law question draft question
Module Three Activity Guidelines and Rubric.html
COM 449 Module Three Activity Guidelines and Rubric
Overview
Communication professionals work with copyright and trademark as a regular part of their daily routine. Whether they are using in-house copyrighted and trademarked works or licensing the works of others for use by their own organization, it is essential that they understand how copyright and trademark work together.
Prompt
Imagine you work for a company that is introducing a new product line. As the director of communications, you are responsible for supervising the development of advertising materials related to the new product. You will need to protect your new advertising campaign and product from any infringement by competitors or others who may wish to use your creative work without your permission.
Using the information listed below, prepare a brief for your company’s leadership explaining specific steps you will take to ensure that the company’s own creative works are protected as its intellectual property. Also include how you will ensure the legal and ethical use of creative works developed by other organizations. Make sure to use evidence to support your explanations.
The company’s own creative works that need to be protected are:
- The product name
- The product logo
- The product specifications
- The catchphrase or tagline
- The brand attributes and promotional material
The creative works by other organizations to be used in the marketing materials are:
- Videos
- Background music
- Still images used in the advertising campaign
Specifically, you must address the following rubric criteria:
- Intellectual Property Law: Explain the purpose and purview of intellectual property laws, using evidence to support your explanation.
- Protection: Determine which creative works can be protected by copyright and trademark laws and explain the process for acquiring protection, using evidence to support your response.
- Benefits and Repercussions: Analyze how organizations benefit from copyrighting and trademarking creative works and the repercussions they may face if they do not.
- Impact of Noncompliance: Evaluate the impact noncompliance with intellectual property laws would have on an organization. Be sure to address topics such as perception, devaluation, and the importance of compliance, and use evidence to support your evaluation.
What to Submit
Submit this assignment as a Word document. It must be between 500 and 700 words in length. Sources should be cited according to APA style.
Module Three Activity Rubric
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Intellectual Property Law | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains the purpose and purview of intellectual property laws, using evidence to support the explanation | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incorporating further evidence to support the explanation | Does not attempt criterion | 20 |
| Protection | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Determines which creative works can be protected by copyright and trademark laws and explains the process for acquiring protection, using evidence to support the response | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further explaining the process involved in acquiring protection for creative works or incorporating more evidence to support the response | Does not attempt criterion | 20 |
| Benefits and Repercussions | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Analyzes how organizations benefit from copyrighting and trademarking creative works and the repercussions they may face if they do not | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding more evidence to support the analysis as to why organizations benefit from licensing creative works and the repercussions they may face for not doing so | Does not attempt criterion | 20 |
| Impact of Noncompliance | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Evaluates the impact that noncompliance with intellectual property laws would have on an organization by addressing topics such as perception, devaluation, and the importance of compliance, using evidence to support the evaluation | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include further evaluating the impact that noncompliance would have on an organization or incorporating more evidence to support the response | Does not attempt criterion | 20 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 10 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 10 |
| Total: | 100% |
