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Module Four Short Paper Guidelines and Rubric.html
COM 449 Module Four Short Paper Guidelines and Rubric
Overview
Understanding the legal and ethical implications of the right of publicity is an important skill for professional communicators. You’ve learned how the right of publicity protects individuals’ rights to control their likenesses and how communicators evaluate likenesses, licensing, and the ownership of likenesses to legally and ethically develop products, campaigns, and messages. In this assignment, you will apply your understanding of the right of publicity to authentic scenarios to prepare you for the workforce.
Prompt
Explain how the right of publicity would apply or relate to each of the following scenarios:
- Your company sponsors a concert, and you received images of the singer standing next to your company’s large logo. As the organization’s social media specialist, can you post them to social media?
- Your company would like to use images of an athlete who is heavily tattooed. How would you recommend the company license the images? Would the athlete’s tattoos also have to be licensed?
- Your company’s owners thought that including a celebrity’s signature to their new product would increase its credibility. The celebrity in question is a consumer of the company’s products. Is it legal to proceed?
Specifically, you must address the following rubric criteria:
- Application: Explain if the right of publicity is applicable to each scenario. Use evidence to support your explanations.
- Licensing: For each scenario, explain whether licenses are needed for legal and ethical reasons. Use evidence to support your explanations.
- Ownership: Describe the steps you would need to take to determine ownership of the celebrity’s likeness, assuming that licensing is needed. Make sure to use evidence to support your descriptions.
- Social Media Considerations: Describe considerations specific to social media that would impact your evaluations of the scenarios as a professional communicator. Social media-specific considerations to consider include the following:
- Who owns the content and image being shared?
- What is the intent of the message being shared, and does that impact ownership?
- How can the lack of or incorporation of branding on a post impact the applicability of licensing and ownership?
What to Submit
Submit this assignment as a 500- to 750-word Word document. Sources should be cited according to APA style.
Module Four Short Paper Rubric
| Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Application | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains if the right of publicity is applicable to each scenario, using evidence to support the explanations | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using evidence that supports the explanations more appropriately | Does not attempt criterion | 20 |
| Licensing | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | For each scenario, explains whether licenses are needed for legal and ethical reasons, using evidence to support the explanations | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing further explanation or evidence as to whether licenses are needed for legal or ethical reasons in each scenario | Does not attempt criterion | 20 |
| Ownership | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes the steps that would need to be taken to determine ownership of the celebrity’s likeness, assuming that licensing is needed, using evidence to support the response | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining steps to determine licensing in a more specific or appropriate manner | Does not attempt criterion | 20 |
| Social Media Considerations | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Describes considerations specific to social media that would impact a professional communicator’s evaluations of the scenarios | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding further considerations specific to social media that would impact a professional communicator’s evaluations of the scenarios | Does not attempt criterion | 20 |
| Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 10 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 10 |
| Total: | 100% |
