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Module Six Activity Guidelines and Rubric.html
COM 449 Module Six Activity Guidelines and Rubric
Overview
In Module Six you learned about libel and emotional distress. In this activity, you will examine the elements of libel and how they can be applied to the field of communication.
Prompt
Imagine you are the public relations specialist for a well-known global organization. The social media specialist for the brand has brought to your attention that a well-known public figure has started posting accusatory, negative content in comments on your organization’s social media posts across multiple channels, and posted negative reviews and opinions on their own social media page.
Create a list of five to seven guiding questions you will need to answer to determine whether or not your organization should initiate a defamation lawsuit. Make sure to include evidence from the course and/or outside resources to support your response.
Specifically, you must address the following rubric criteria:
- Questions of Libel: Develop questions that can be used to determine whether or not the elements of libel apply to the situation.
- Elements of Libel: For each of your developed questions, explain whether or not the elements of libel would be met based on the information provided in the scenario. For questions that require more information, explain what additional information would be needed.
- Reputation: Explain how libel law can help protect and rebuild reputations of public figures, organizations, and civilians.
- Possibility of Case: Based on the information provided and your developed questions, explain whether or not you believe this scenario would fall under libel or opinion, as well as how the involvement of a well-known public figure impacts the situation in question.
Please support your ideas, where appropriate, with references to specific examples.
What to Submit
Submit this assignment as a 500- to 750-word Word document using complete sentences and paragraphs. Sources should be cited according to APA style.
Module Six Activity Rubric
Criteria | Exemplary (100%) | Proficient (85%) | Needs Improvement (55%) | Not Evident (0%) | Value |
---|---|---|---|---|---|
Questions of Libel | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Develops questions that can be used to determine whether or not the elements of libel apply to the situation | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding additional questions to address all elements of libel | Does not attempt criterion | 25 |
Elements of Libel | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains whether or not the elements of libel would be met based on the information provided in the scenario. For questions that require more information than what is provided, explanations of what additional information would be needed are included | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more evidenced or thorough explanation regarding the applicability of libel to the scenario | Does not attempt criterion | 25 |
Reputation | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains how libel law can help protect and rebuild reputations of public figures, organizations, and civilians | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more detailed or supported explanation of how libel law can help protect and rebuild reputations of public figures, organizations, and civilians | Does not attempt criterion | 15 |
Possibility of Case | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Explains whether or not the scenario would fall under libel or opinion, as well as how the involvement of a well-known public figure impacts the situation in question | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a more evidenced conclusion to the question of whether or not the scenario would be considered libel or opinion | Does not attempt criterion | 25 |
Articulation of Response | Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | 5 |
Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
Total: | 100% |