Christy, a sales manger, believes in an optimal combination of “essentially ethical and honest” and “neutral” influence tactics to influence his team members. Create a pool of four influence tactics, out of which two are ethical and honest, and the rest are neutral, from which Christy can choose his influence strategy
International marketing
Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Latin America and one in Europe and developescreening criteria to use in evaluating the two countries. Make any additional assumptions that are necessary about your company. Assuming that consumption plays some