Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials).Using an organization you have been or still are affiliated with, write a one to two-page exe
- Listen to the video on Customer Service vs Customer Experience (Week 5 Reading and Supplemental Materials).
- Using an organization you have been or still are affiliated with, write a one to two-page executive memo identifying at least three (3) customer or client concerns/issues that may negatively impact the digital transformation.
- Provide a resolution to address each concern or issue. (Consult AI [such as Perplexity AI, ChatGPT, Google Gemini, Claude AI] to help develop ways to address each concern at your company.)
- Discuss how artificial intelligence can help manage the customer experience at this company.
- Include credible sources to support each resolution.
- Follow APA formatting guidelines: https://libguides.devry.edu/APA
RubricExecutive Memo Rubric (1) (1)Executive Memo Rubric (1) (1)CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContent40 to >36.0 ptsAdvancedEach point is answered thoughtfully, with clear examples and details that illustrate an understanding the needs of the client…Goes beyond what is required in some meaningful way (e.g., ideas contribute a new dimension to what we know about the topic).36 to >32.0 ptsProficientEach point is answered, with clear examples that illustrate an understanding of the needs of the client.32 to >0.0 ptsDevelopingEach point is answered with a moderate understanding of the needs of the client0 ptsNot Present40 pts
This criterion is linked to a Learning OutcomeAnalysis and Solutions40 to >36.0 ptsAdvancedThe recommendations and solutions is completed with thoughtfulness and detailed understanding of the issues and AI.36 to >32.0 ptsProficientThe recommendations and solutions is completed and have an understanding of the issues and AI.32 to >0.0 ptsDevelopingThe recommendations and solutions are incomplete with limited understanding of the issues and AI.0 ptsNot Present40 pts
This criterion is linked to a Learning OutcomeMechanics10 to >8.0 ptsAdvancedGrammar, spelling, and punctuation are generally correct. Errors do not interfere with meaning.8 to >6.0 ptsProficientA few errors in grammar, spelling, and punctuation. Errors do not interfere with meaning.6 to >0.0 ptsDevelopingMany errors in grammar, spelling, and punctuation are generally correct. Errors may interfere with meaning.0 ptsNot Present10 pts
This criterion is linked to a Learning OutcomeReferences and Formatting10 to >8.0 ptsAdvancedThe paper is properly formatted using the APA style, seventh edition. APA style is correctly used in the form of in-text citations for all research included. References are correctly cited and documented.8 to >6.0 ptsProficientThe paper is formatted using the APA style, seventh edition. APA style is mostly correctly used in the form of in-text citations for all research included. References are cited and documented at the end.6 to >0.0 ptsDevelopingThe paper is formatted using the APA style, seventh edition but with errors. APA style is used in the form of in-text citations for most of the research included. References are sometimes cited and documented correctly0 ptsNot Present10 pts
Total Points: 100
