Description
Assignment – 1 (Case Study)
Fall 2025-26
Grades – 5 Marks
Student Name:
Student ID:
Video Title: How Starbucks Was Able To Win Over China
Link:
Please see the video and voluntarily research to answer the following questions with the
best of knowledge.
You should be elaborative enough to justify your answers. Avoid using bullets / points,
until it is required.
Mention your full name and ID at the top.
Note: Use of AI or any Interactive tool will not be entertained.
Classroom Application:
A Starbucks opens every nine hours in China. Since the coffee giant opened its first store
in China in 1999, it has launched 6,000 stores around the mainly tea-drinking nation and
plans to increase its number of stores to 9,000 by 2025. Competitors such as Luckin
Coffee and Hey Tea have attempted to outpace Starbucks’ success; however, they have
come up short. Although sales took a hit due to zero-Covid lockdowns, analysts are
confident the chain will bounce back with the strong fourth-quarter sales in 2022. How
did the Seattle-based coffee giant find such massive success in a country known for its
love of tea?
Discussion Questions
1. Write a short summary of the video. Minimum 300 words. (2 Marks)
2. What are the methods the video recommends for entering the Chinese market? (1
Mark)
3. When licensing products in China, what potential problem should international
companies be aware of? (1 Mark)
4. Do the benefits of market entry in China outweigh the risks? (1 Mark)
Prof. Nadia Yusuf – Strategy Management Assignment
Rubric for Question Answers
Excellent (1)
Accuracy of
Answers
Some answers are
All answers are correct, Most answers are
Answers are mostly
correct, but several
demonstrating a deep correct with minor
incorrect or
inaccuracies are
understanding.
inaccuracies.
incomplete.
present.
Provides thorough and
Depth of
detailed explanations
Explanation with supporting
evidence.
Good (0.5)
Satisfactory (0.25)
Needs Improvement
(0)
Criteria
Provides clear
Provides basic
explanations but
explanations but
lacks some detail or lacks supporting
depth.
details.
Explanations are
unclear or too brief to
convey
understanding.
Relevance
Answers directly
address the questions
asked without
deviation.
Mostly relevant
Answers are
Answers are off-topic
answers with minor somewhat relevant
or do not address the
off-topic
but stray from the
question.
information.
question.
Critical
Thinking
Demonstrates critical
thinking and insight
into the topic.
Shows some critical Critical thinking is
thinking but lacks present but
depth.
minimal.
Clarity &
Coherence
Answers are
Answers are mostly
Answers are unclear,
Answers are clearly and
somewhat clear but
clear but could be
disorganized, or
logically presented.
lack coherence in
more organized.
confusing.
places.
Lacks critical thinking,
answers are
superficial.
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