Description
Case Study: Tesla and the Global Electric Vehicle (EV) Industry
Questions
Please read the enclosed case study carefully and answer the questions that follow (2 marks/ question).
- Briefly present the company’s ‘Tesla’ and discuss its position in its market.
- Which of the Five Forces currently poses the most significant risk to Tesla? Justify your answer.
- How effective is Tesla’s vertical integration strategy in reducing supplier power? Argue your answer.
- Should Tesla prioritize defending its premium brand or expand aggressively into lower-cost EV segments? Why?
- Which type of directional strategy would you recommend to Tesla to better defend its competitive advantage? Justify your answer.