Description
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Assignment- 2
Marketing Management (MGT 201)
Due Date: 1st Nov’ 2025 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 1st
CRN:
Academic Year:
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 10
2025-26
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment- 2
Max Marks-10
Learning Outcomes:
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2.
3.
Outline an understanding of the global competitive environment and the changing marketing practices. (CLO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors
which influence consumer’s decision. (CLO-3)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing
global environment. (CLO-4)
Case Study
Read the Chapter Case Study “A True Platform for Sellers: How Alibaba is Trying to Take Over the
World.” from Chapter No- 7 “Business-to-Business Marketing” Page No: – 242 and 243 given in your
textbook “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following
Questions:
1. How is Alibaba seeking to facilitate each stage in the B2B buying process? (2 Marks)
2. What methods is Alibaba using to build its B2B relationships? What other methods might it try
to expand its reach even further? (2 Marks)
3. Can a competitor beat Amazon by competing with it in the B2B market? (2 Marks)
Critical Thinking
1. McDonald’s operates restaurants around the globe. To see how products vary, visit some of McDonald’s
international
websites
like
(www.mcdonalds.com.mx,
Which product differences did you notice? Now,
visit McDonald’s US website (www.mcdonalds.com) and critically compare the similarities and
differences between the international and U.S. based websites. Chapter-8. (2 Marks)
2. Being a student of Marketing Management, you have been asked to identify various segments in the
market and then a potential targeting strategy for a pet supply store. Justify your answer for the best
targeting strategy to use based on your understanding. Chapter-9 (2 Marks)
Important Notes: •
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Reading required: – Read Chapter 7, 8 and 9 carefully and then answer the questions based on
your understanding.
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook
and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.
Assignment- 2
Answers
Case Study
Answer-1
Answer-2
Answer-3
Critical Thinking
Answer-1
Answer-2
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