Management Question

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment-2
MGT 402-Entrepreneurship and small business
Due Date: 01/11/2025 @ 23:59

Course Name: Entrepreneurship and small
business

Student’s Name:

Course Code: MGT402

Student’s ID Number:

Semester: First

CRN:
Academic Year: 2025-26

For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Alhashem
Students’ Grade: Marks Obtained/ 10
Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY
•

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

•

Assignments submitted through email will not be accepted.

•

Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.

•

Students must mention question number clearly in their answer.

•

Late submission will NOT be accepted.

•

Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.

•

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).

•

Submissions without this cover page will NOT be accepted

•

Weight 10 Marks

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)

Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.

4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?

Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?

Note: Use APA style of referencing

Answers:
3.
4.

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi
Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 04/10/2025 @ 23:59

Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name: Abdulaziz Maashi

Semester: 1st Semester

CRN: 15831

Student’s ID Number: S220030723

Academic Year:2025-26-1st

For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Alhashem
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.

•
•
•
•
•
•

Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and
weaknesses of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent
and professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement

• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business
using SWOT.
•Who is your competition and how do you beat them?

Note: Use APA style of referencing

Answers

Startup Business Plan for EcoBrew Café: A Sustainable Coffee Venture in Saudi
Arabia
1. Owners, Capital Structure, and Company Profile
EcoBrew Café is a small start-up located in Riyadh, Saudi Arabia, which was
established with the idea of integrating the culture of coffee and sustainable practices.
The formal address will be King Fahd Road, Riyadh, and all business inquiries will be
made using the email address info2ecobrewcafe.com. The company will be registered as
a Limited Liability Company (LLC) because the legal organization will balance the
benefits of limited liability of the owners, flexibility in the management, and increased
chances to draw investors in the future. Two partners will be equal partners in the
business, in which they will contribute various expertises to the business. The initial
investment amount of SAR 750,000 will be used as start-up capital, covering the lease
and design of the cafe, purchase of green brewing machines, and stocks of organic raw
materials, promotional efforts, and adequate working capital to maintain operational
stability during the first year of operation.
2. Company Business Description
EcoBrew Café will be an entity with a promising growth in the hospitality and
food and beverage industry in Saudi Arabia, with a particular attention to sustainability
and environmentally friendly policies. The cafe will focus on selling high-quality organic
coffee, herbal teas and healthy foods and make sure that all the processes, including
packaging and supply chains, are ecologically friendly. In contrast to the classical coffee

stores, the image of EcoBrew Café will be based on environmental responsibility,
building a personal relationship with the community, and the development of new
rewards referral programs based on good ecological behavior.
The business concept focuses on the idea of transforming the process of coffee
drinking into a leisure activity that is socially responsible. As an example, when
customers bring reusable cups, they will be given a discount, with packaging being
biodegradable and being made by sustainable suppliers. Such an environmentally friendly
philosophy will be the distinguishing factor of the coffee shop in a highly competitive
market.
The EcoBrew Café mission statement is as follows:To be the provider of highquality, environmentally friendly coffee and encourage sustainability and community
welfare in Saudi Arabia. The short-term targets of the company are to open the cafe in
Riyadh in a year, create the brand awareness with the usage of the eco-event and online
marketing campaigns, and achieve the balance of SAR 100,000 income per month in six
months. In the long term, it is planned to expand to other cities (like Jeddah and
Dammam), implement a franchising concept, and, in the end, actually create a retail
product line with packaged organic coffee beans to be sold in supermarkets and online.
The young professionals, including the university students and eco-conscious
customers aged 18-35, will constitute the major part of the target market. Such customers
are a concentrated group in Riyadh and are drawn to the quality coffee experience,
appreciate greenery, and are prepared to support the businesses that reflect their personal
values and lifestyles.

The specialty coffee market in Saudi Arabia is expanding at a very rapid pace in
industrial terms due to urbanization, rising disposable income, and cultural shifts to
modern cafe lifestyles. It is a growing industry, and EcoBrew Café can tap into the rising
popularity of sustainability and well-being lifestyles. The most important strengths of the
company include the unique business model of the company predicated on sustainability,
the experience of the founders as professionals in hospitality management and digital
marketing, and the collaboration with local organic suppliers. These will also assist in
developing a sound brand and customer base.
The main strengths of the business outlined by SWOT analysis are related to the
sustainability, branding, and customer interaction, whereas the weaknesses consist of the
increased prices of procuring organic products and the inability to compete with existing
international brands. The opportunities can be seen in the increasing demand for specialty
coffee and environment-friendly substitutes, and the threats are price-sensitive customers
and intensive marketing of competitors, like Starbucks, Barnes, and local cafes. In order
to compete, EcoBrew Café will capitalize on its green brand, community development
activities in the area, and creative loyalty programs.
In conclusion, EcoBrew Café will change the coffee culture in Saudi Arabia
because it will introduce sustainability as a component of the daily consumption. The
idea of innovation, the powerful mission, and the clarity of its goals will not only benefit
its customers more, but also help achieve the general vision of environmental
accountability according to Saudi Vision 2030.

References
Alharbi, A. (2023). The growth of specialty coffee in Saudi Arabia: Consumer trends and
sustainability. Journal of Business and Hospitality, 12(2), 55–67.
Saudi Vision 2030. (2022). Sustainability initiatives in Saudi Arabia. Retrieved from

Maspul, K. A. (2024). Oasis Brew Coffee House: Leading Sustainable Coffee Culture in
Buraidah with Strategic Market.
e_Culture_in_Buraidah_with_Strategic_Market_Insights/links/6661cc31b769e769191af4
5f/Oasis-Brew-Coffee-House-Leading-Sustainable-Coffee-Culture-in-Buraidah-withStrategic-Market-Insights.pdf

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