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وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
Department of Business Administration
College of Administrative and Financial Sciences
Assignment 1
Due Date: 28th February 2026 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 2nd
CRN: 22753
Academic Year:
2025-26
For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Arshad Khan
Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcome:
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the
changing global environment. (CLO-4)
Critical Thinking
(10 Marks)
Reading required: – Read Chapter 1, 3 and 5 carefully and then put your answers based on your
understanding.
1. Noon, a homegrown e-commerce platform, competes directly with Amazon.sa in a rapidly
growing digital marketplace. Critically assess how Noon uses differentiation strategies to
compete with the global giant like Amazon. In your answer, evaluate Noon’s use of localized
marketing, partnerships, logistics, and customer experience. Chapter-1. (4 Marks)
2. Most of the Saudi brands rely heavily on Snapchat and TikTok for marketing. Critically examine
which of the 4Es (Excite, Educate, Experience, Engage) do these platforms support best, and
why? Chapter-3. (3 Marks)
3. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the
firm’s activities. Critically examine how should a Saudi food delivery company like Jahez
respond to the growing social trend of health and wellness? Chapter-5 (3 Marks)
Important Notes: •
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For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the
textbook and scholarly, peer-reviewed journal articles etc.
Support your answers with references.
Use APA style for writing references.
Good Luck
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