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وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment-3
Marketing Management (MGT 201)
Due Date: 30th November 2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: 1st
CRN: 11869
Academic Year:
2024-25
For Instructor’s Use only
Instructor’s Name: Dr. Farrukh R. Ahmad
Students’ Grade: Marks Obtained/Out of 10 Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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Restricted – مقيد
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Assignment-3
Learning Outcomes:
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Recognize an understanding of the overall marketing concepts, goals and strategies within the context of
organizations goals and strategies. (LO-1)
Outline an understanding of the global competitive environment and the changing marketing practices. (LO-2)
Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing
global environment. (LO-4)
Critical Thinking
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(Max Marks-10)
Imagine that you were hired by the local grocery store to help assess its service quality. How would
you go about undertaking this project based on the Service Gap Model discussed in Chapter-13?
(CH-13, CLO-1) (4 Marks)
2. Assume you are the product manager for Pond’s sun protection product line and your team developed
a new type of sunscreen. Which B2B pricing tactics would you use to promote it and why?
(CH-15, CLO-2) (3 Marks)
3. “Retailers can be eliminated from the distribution channel because they only add costs to the final
product without creating any value-added services in the process”. Do you agree with this perspective?
Why or why not? Justify your answer.
(CH-17, CLO-4) (3 Marks)
Important Notes: •
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Reading required: – Read Chapter 13, 15 and 17 carefully and then answer the questions based
on your understanding.
For each question, you need to answer not in less than 150 Words.
Support your answers with course material concepts, principles, and theories from the textbook
and scholarly, peer-reviewed journal articles etc.
Use APA style for writing references.
Answers
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Restricted – مقيد
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