Management Question

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Entrepreneurship and small business (MGT 402)
Due Date: 30/11/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN:11681

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Farrukh R. Ahmad
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.

Assignment Workload:
This assignment is an individual assignment.

Critical Thinking
Students are supposed to read the Case

Panda Sunglasses
How Should a Start-Up Business with a Social Mission Market Its Sunglasses with
Bamboo Frames?
Vincent Ko showed his entrepreneurial potential in high school in Rockville, Maryland,
when, as a young hockey player, he invented a drying rack for hockey pads that he sold to
his teammates, then on eBay, and finally on a Web site for the company he created. A few
years later, while attending George Washington University in Washington, D.C., Ko and
two friends, Luke Lagera and Mike Mills, were inspired by the growing social
entrepreneurship movement and the success of companies such as TOMS shoes, a company
founded by Blake Mycoskie that donates a pair of shoes to someone in need for every pair
it sells. One day while walking through the Georgetown shopping district, the friends
noticed a display of sunglasses and decided to create a business that would market cool
sunglasses and provide eye examinations to someone in need for every pair sold. In keeping
with the idea of a socially responsible company, Ko suggested that they make their
sunglasses frames from eco-friendly bamboo, a lightweight, sturdy wood that grows
extremely fast. Having grown up in China, Ko was familiar with the properties of the
renewable wood and knew that it was the perfect material from which to make sunglasses
frames.
They created a company, Panda Sunglasses, and set out to find companies that could make
the product they envisioned. Ko knew bamboo was the most commonly used wood in
China, so the team began looking for a company in China to manufacture the frames to
their specifications. Not only did they find a Chinese wood shop that would make their

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sunglasses frames, but they also located a Chinese eye wear manufacturer to produce the
polarized lenses. Pairing the two companies gave them their unique, stylish sunglasses,
which float. They created a Web site and began selling them at $120 a pair. Through a
connection that Lagera had, the young entrepreneurs found an ideal partner in the Tribal
Outreach Medical Association (TOMA), a nonprofit organization that provides eye
examinations and other health services for tribal communities. They quickly reached a deal:
For every pair of Panda Sunglasses sold, the company would pay for one eye exam through
TOMA.
The entrepreneurs’ next challenge was to market their unique sunglasses and their
potential to help people in need. They knew that without sales, their effort at “conscious
capitalism” would be for naught. None of the three cofounders had any experience in the
retail industry, but they learned quickly on the job. The young men had just graduated and
took “regular” jobs to pay their bills, but they remained dedicated to making Panda
Sunglasses a success. After testing sales of their sunglasses online, the trio began applying
for spots in various trade shows geared toward accessories. One of the shows they applied
to was the prestigious ENK International trade show, which attracts more than 250,000
buyers and press members from across the globe. Companies that are accepted to the juried
show find sales leads that generate total sales of more than $1 billion. Mills sent Ko an email in which he joked that they would be willing to set up in a broom closet at ENK if
their application were accepted. Ko forwarded that e-mail to executives at ENK, who
responded with, “We’ll find you a booth instead.” At the ENK show, Ko says he and his
cofounders, fresh out of college, created a booth that featured a giant bamboo backdrop
that attracted a great deal of attention. At one point, they struck up a conversation with
three women, who they learned were buyers from the retail chain Nordstrom. The trade
show opened many doors for the young company, and less than two years after starting,
Panda Sunglasses was generating annual sales of $350,000.
Based on your understanding of the case and basic concepts of Entrepreneurship.
Answer the following question:
1. How can social entrepreneurs such as the founders of Panada Sunglasses use their
companies’ social missions to attract customers and promote their business? (2 marks)
2. How should the founders of Panada Sunglasses define a unique selling proposition for
their company that resonate with customers? (2 marks)
3. Write a brief memo to the founders of Panda Sunglasses outlining a bootstrap marketing
plan for the company? (2 marks)
4. Use the business model canvas to illustrate Panda Sunglasses business model. Can you
identify other revenue streams that could support the company? How can the company
strengthen its relationships with customers? (2marks)
5.How should the founders of Panda Sunglasses use social media to market their company
and its products? What can they do to increase the traffic to and generate more sales from
their company’s Web site? (2 marks)

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The Answer must follow the outline points below:
• Each answer should be within the range of 300 to 350-word counts.
• Reference
Note: You can support your answer with the course book.
You can use secondary sources available on internet.
Answer:
1.
2.
3.
4.

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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Knowledge Management (MGT 403)
Due Date: 30/11/2024 @ 23:59
Course Name: Knowledge Management
Course Code: MGT-403

Student’s Name:

Semester: 1st

CRN: 11690

Student’s ID Number:

Academic Year: 2024-2025 1st Term
For Instructor’s Use only
Instructor’s Name: Dr. Farrukh R. Ahmad
Students’ Grade: / 10
Level of Marks: High/Middle/Low
Instructions – PLEASE READ THEM CAREFULLY
•
•

This assignment is a group assignment.
Each group will consist of 3-5 Students only.

•

Due date for Assignment 3 is 30-11-2024

•

The Assignment must be submitted only in WORD format via allocated folder.

•

Assignments submitted through email will not be accepted.

•

Students are advised to make their work clear and well presented; marks may be reduced
for poor presentation. This includes filling your information on the cover page.

•

Students must mention question number clearly in their answer.

•

Late submission will NOT be accepted.

•

Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.

•

All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Restricted – ‫مقيد‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

College of Administrative and Financial Sciences
Assignment Workload:
This Assignment is a mini project type assignment.
This assignment is a group Assignment

Course Learning Outcomes-Covered
Demonstrate effective knowledge management skills to utilize knowledge
management tools for the benefits of the organization.
Demonstrate ability to work with others effectively as a team member in knowledge
management projects, related to case studies.
Assignment 3

Choose any organization of your choice (Preferably from Saudi Arabia) and
write a detailed report with following headings. (700-900 Words)
Report Title: Knowledge management systems in organizations.
Part A. Introduction:
The introduction part must highlight the following.
❖ Briefly describe knowledge management and its benefits to organizations in general. (1.5
Marks)
❖ Brief description of the selected organization. (1.5 Marks)
❖ Is Knowledge management practiced in your selected organization? If yes, what are the major
tools and techniques used by the organization to capture and disseminate knowledge.
If not, what are the obstacles? How can your selected organization overcome these obstacles
implement and practice knowledge management? (3 Marks)
❖ Highlight the major challenges faced by the organizations in Saudi Arabia to implement
knowledge management systems. (2 Marks)
Part B. Recommendation and Conclusion: (200-300 Words)

(2 Marks)

What suggestions/recommendations would you like to provide to the selected organization for
improving knowledge management systems.
Write down conclusion in one paragraph.

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Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

College of Administrative and Financial Sciences
ANSWERS:

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