Description
Mini project
From real national or international market, choose an example of merger/ acquisition or, any other type of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising, value-chain partnership, …), and answer the following questions: (2 marks each question).
- What is the type of strategic alliance between your chosen firms? What are the reasons for this alliance? Justify your answer.
- Do you consider that this strategic relationship is successful? why?
- What are the different benefits (economic, commercial…) for each firm from this alliance?
- Are the corporate cultures of these firms compatible? Which method is used to manage culture after this strategic alliance? Argument your answer.
- What are the main difficulties faced by these firms after their alliance? Suggest recommendations to improve their competitive advantages.
