Description
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Due Date: 22/03/2025 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: Second
CRN:
Academic Year:2021-22-2nd
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
▪
▪
▪
Recognize an understanding of the overall marketing concepts, goals and strategies within the
context of organizations goals and strategies. (LO-1)
Outline an understanding of the global competitive environment and the changing marketing
practices. (LO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and
sociological factors which influence consumer’s decision. (LO-3)
Critical Thinking
1. Choose a firm that currently manufactures and sells its products or services only in the
Kingdom of Saudi Arabia. Choose and defend a global entry strategy for the firm based on
the discussion made in Chapter-8. (3 Marks)
2. Marketers can use various targeting strategies like undifferentiated, differentiated,
concentrated, and micromarketing. With the help of suitable examples of any product of your
choice from the local market, critically examine the differences among these targeting
strategies: Chapter-9 (3 Marks)
3. Suppose Albaik wants to open a new restaurant. What are some secondary sources of
information that might be used to conduct research on potential new locations? Describe how
these sources might be used. Describe a method Albaik could use to gather primary research
on prospective locations. Do you think Albaik should conduct the primary or secondary
source research first? Why? Chapter-10 (4 Marks)
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked
zero.
2. Support your answers with at least 2 references.
3. Minimum word limit is 150 words for each Answer.
Good Luck
Answers
1.
2.
3.
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Human Resources Management (MGT 211)
Due Date: 22/03/2025 @ 23:59
Course Name: HR Management
Student’s Name:
Course Code: MGT211
Student’s ID Number:
Semester: Second
CRN:
Academic Year:2024-25-2nd
For Instructor’s Use only
Instructor’s Name:
Students’ Grade:
Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
After completion of Assignment one students will be able to understand the following
LO3: To demonstrate a thorough understanding of HR Strategic planning which
includes effective job analysis, recruitment, and selection strategies.
LO4: To have the ability to deliver and communicate HR policies messages in a
coherent and professional manner.
Assignment Question(s):
Part 1- Discussion Questions (4 marks):
1. When you go looking for a job after graduation, what sources do you expect to
use? Why? (minimum words: 200, marks:2)
2. Explain the effects a learning organization may have on employees in today’s
organizations. What are the HRM implications of these effects? (minimum words:
200, marks:2)
Part 2- Case Study (6 marks)
GreenEarth Landscaping is a company specializing in sustainable landscaping solutions.
With a focus on environmental stewardship, the company has gained a reputation for
innovative practices in landscape design and maintenance. As the demand for their
services increased, GreenEarth hired numerous new employees to manage the growing
workload. However, the new hires often struggled to adapt to the company’s unique
methodologies and commitment to sustainability. Despite a strong commitment to
sustainability, GreenEarth’s training programs are fragmented. New employees receive
basic onboarding but lack comprehensive training in sustainable practices and companyspecific protocols. As a result, employees are less effective in their roles, which has
caused inconsistencies in service delivery and customer satisfaction. Additionally, some
employees have expressed feelings of being overwhelmed by the amount of information
presented during their training. To address these issues, the HR team proposed the
following initiatives:
1. Structured Onboarding Program: Development of a comprehensive onboarding
program focused on the company’s values, mission, and sustainable practices.
2. Mentorship Pairing: Assigning experienced employees as mentors to new hires to
provide guidance and support during their initial months.
3. Hands-On Training Workshops: Implementing practical workshops that allow
new employees to experience sustainable practices in real-world scenarios.
4. Continuous Development: Establishing ongoing training sessions and
certifications in sustainability-related topics to encourage career growth.
5. Evaluation and Feedback: Instituting a system for collecting feedback from
employees about the training content and delivery to identify areas for
improvement.
Questions
3. How can GreenEarth enhance its onboarding program to better prepare new
employees for their roles? What specific topics should be included? (2Marks)
4. Assess the potential benefits and challenges of a mentorship program. How can
GreenEarth ensure that mentors are effectively supporting new hires? (2Marks)
5. What specific methods can GreenEarth use to effectively collect and analyze
feedback on its training programs? How can this data inform future training
initiatives? (2Marks)
Answers
1. Answer2. Answer3. Answer4. Answer5. Answer-
المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Due Date: 22/03/2025 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: Second
CRN:
Academic Year:2021-22-2nd
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
▪
▪
▪
Recognize an understanding of the overall marketing concepts, goals and strategies within the
context of organizations goals and strategies. (LO-1)
Outline an understanding of the global competitive environment and the changing marketing
practices. (LO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and
sociological factors which influence consumer’s decision. (LO-3)
Critical Thinking
1. Choose a firm that currently manufactures and sells its products or services only in the
Kingdom of Saudi Arabia. Choose and defend a global entry strategy for the firm based on
the discussion made in Chapter-8. (3 Marks)
2. Marketers can use various targeting strategies like undifferentiated, differentiated,
concentrated, and micromarketing. With the help of suitable examples of any product of your
choice from the local market, critically examine the differences among these targeting
strategies: Chapter-9 (3 Marks)
3. Suppose Albaik wants to open a new restaurant. What are some secondary sources of
information that might be used to conduct research on potential new locations? Describe how
these sources might be used. Describe a method Albaik could use to gather primary research
on prospective locations. Do you think Albaik should conduct the primary or secondary
source research first? Why? Chapter-10 (4 Marks)
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked
zero.
2. Support your answers with at least 2 references.
3. Minimum word limit is 150 words for each Answer.
Good Luck
Answers
1.
2.
3.
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