Could I please get help with this assignment?
Project I: The Four Ps of Marketing
Preparation Instructions:
1. Compose your response to this activity in Microsoft Word.
2. The assignment should be formatted and typed as shown in the sample. You will
recreate the table and graphic.
3. Use of APA 7th edition formatting for citations and references is required. A
minimum of two must be used.
Content Instructions:
1. For this assignment you will write a product report (use template provided) focused on a single
product of your choice. Your submission will follow the formatting and address the
questions/issues specified in the Product Report Outline.
2. Go to the store where your product is sold. This can be your local grocery store, Walmart, Target,
or wherever your product is sold and displayed alongside competing brands and products. When
selecting your product or good, keep in mind that in this assignment you will be analyzing the
product based on the four Ps of marketing.
3. Gather the information necessary to complete your Product Report. Among the information you
will need to collect is the following:
Name of product and company: Use the proper corporate name, not a nickname. For
example: Tide Pods by Proctor & Gamble. Include pictures if you’re handy with
uploading/inserting images.
Product description: Briefly describe the product you’ve selected along with any relevant
history that led you to choose this product/brand.
Describe the key marketing strategies behind your selected product. You should base your
evaluation and report on what you can observe about how the four Ps are applied to the
product you chose.
Product: Describe the want or need your product addresses.
Placement: Describe the physical location of the product among its closest
competitors (a quick picture of the shelf would tell a good story!), and describe what
this placement says about the marketing strategy.
Pricing: Describe the pricing strategy. A good description would include
observations about the closest competitive product and its relative pricing.
Promotion: Describe how the product is being promoted. You could include any
obvious physical/in-store promotions seen on the shelf, as well as flyers, coupons,
social media, online advertising, etc.
Additional factors: You might notice other important factors about your product
that lie outside the four Ps. You can include them in your report here. One example
might be a unique distribution system for your product.
When putting together your assignment for submission, it should follow the format and organization
shown in the Product Report Outline provided below.
Submission Instructions:
1. Save this assignment as “fname_lname_project 1.doc.” (i.e., john_smith_project1.doc)
2. Access the Assignments link located on the Course Menu to upload the final document as
an attachment to the Project I drop box by the due date listed on the Course Schedule.
3. Refer to the grading rubric in the drop box for specifics on grading criteria.
PRODUCT REPORT OUTLINE
Your Name
The Four P’s of Marketing
Date
TITLE
Company/Product Name Here
Name of product and company: Use the proper corporate name, not a nickname. For
example: Tide Pods by Proctor & Gamble. Include pictures by uploading/inserting images.
***Note: Type your content into the table (except the graphical representation). Your responses
must be in complete sentences and use proper grammar and spelling (deductions will be made).
***
Introduction Briefly describe the product you’ve selected along with any relevant
history that led you to choose this product/brand. Minimum of three,
maximum of five sentences.
Four Ps of
Marketing
Describe the key marketing strategies of your selected product. You
should base your evaluation and report on what you can observe
about how the four Ps are applied to the product you chose. You
should write a minimum of three sentences about each aspect
(Product, Placement, Pricing, Promotion, and additional factors).
Product: Describe the want or need your product addresses.
Placement: Describe the physical location of the product among its closest
competitors (a quick picture of the shelf would tell a good story!),
and describe what this placement says about the marketing
strategy.
Add photo of shelf positioning.
Pricing: Describe the pricing strategy. A good description includes
observations about the closest competitive product and its
relative pricing.
Add photo of price and competitive prices.
Promotion: Describe how the product is being promoted. You could include
any obvious physical/in-store promotions seen on the shelf, as
well as flyers, coupons, social media, online advertising, etc.
Additional Factors: You might notice other important factors about your product that
lie outside the four Ps. You can include them in your report here.
One example might be a unique distribution system for your
product.
Conclusion and
Recommendation
In this section you should draw a conclusion about the proven or
possible success of your selected product. How has the company
used the four marketing Ps to try to ensure the success of your
selected product? This should be a minimum of three, maximum of
five sentences.
References If applicable list references used here. (Textbook, websites, etc.)
Graphical Representation: Create a graphic (example below) for your product. The bullet
points should be very concise about each of the respsective areas.
***Delete instructions and sample graphical representation before submitting. ***
