Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels a

Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing efforts in real time.

As a regional marketing director in the course scenario, you are tasked with designing a phased marketing strategy for reopening the park. You have already done an analysis of brand implications and discussed suitable traditional marketing methods to address the marketing needs for park reopening. As the organization has chosen a blended approach (traditional plus digital) for marketing, your CMO wants you to create a digital marketing strategy to go with the traditional marketing strategy you already determined.

Prompt

Create a narrated PowerPoint presentation to help other directors in the scenario understand the importance of digital marketing for brand awareness. Ground your responses in research and rich detail. Specifically, you need to address the following criteria:

How will you use digital marketing to enhance brand awareness? (Slide 1)
Identify two digital marketing methods that can be used for brand awareness and support with reasons (Slides 2–3).
- How will the identified methods help you reach the target audience?
- How will you determine the balance between the digital and traditional marketing?
- Define short-term and long-term goals for brand awareness in the digital marketing strategy.
- How will you measure the performance of your marketing efforts?
Use search engine optimization (SEO) to improve search performance (Slides 4–5).
- Identify five keywords or phrases you will use to improve web search performance, and justify your strategy for keyword selection.
- How will you redesign or rewrite the content of your website to support SEO strategy?
Define inbound marketing and describe its efforts (Slide 6).
- How can they help in brand awareness?
- Define the required content strategy for inbound marketing.

What to Submit

Submit a PowerPoint presentation with 5–7 slides. Precise and extensive speaker notes should be used to address all the critical elements in the presentation. Make sure to include references at the end of the presentation.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Create a 9–10-slide PowerPoint presentation and conduct a 5–10-video recording of the delivery of the presentation, synthesizing information to make decisions that are focused on the development and j

Create a 9–10-slide PowerPoint presentation and conduct a 5–10-video recording of the delivery of the presentation, synthesizing information to make decisions that are focused on the development and justification of recommendations of evidence-based strategies on Allina Healthcare System . Collapse AllIntroduction This portfolio work project is the final piece of

Reply: The student must then post 1 reply to another student’s post. The reply must summarize thestudent’s findings and indicate areas of agreement, disagreement, and improvement. It must besupported

Reply: The student must then post 1 reply to another student’s post. The reply must summarize thestudent’s findings and indicate areas of agreement, disagreement, and improvement. It must besupported with scholarly citations in the latest APA format and corresponding list of references.The minimum word count for Integrating Faith and Learning

SPSS Questions Chapter 6 Using the ChapterSixData.sav file, do the following problems. Print your outputs after typing your interpretation on them. Please circle the key parts of the output that you d

SPSS Questions Chapter 6 Using the ChapterSixData.sav file, do the following problems. Print your outputs after typing your interpretation on them. Please circle the key parts of the output that you d SPSS QuestionsChapter 6Using the ChapterSixData.sav file, do the following problems. Print your outputs after typingyour interpretation on them.

QUANTITATIVE ANALYSIS: DESCRIPTIVE STATISTICS, ORDINAL SCALE AND DICHOTOMOUS VARIABLE ASSIGNMENT SPSS Problems Chapter 4 Using the CollegeStudentData.sav file (see Appendix A), do the following proble

QUANTITATIVE ANALYSIS: DESCRIPTIVE STATISTICS, ORDINAL SCALE AND DICHOTOMOUS VARIABLE ASSIGNMENT SPSS Problems Chapter 4 Using the CollegeStudentData.sav file (see Appendix A), do the following proble QUANTITATIVE ANALYSIS: DESCRIPTIVE STATISTICS, ORDINAL SCALE ANDDICHOTOMOUS VARIABLE ASSIGNMENTSPSS ProblemsChapter 4Using the CollegeStudentData.sav file (see Appendix A), do the following problems. Print youroutputs and circle

SPSS Questions Chapter 6 Using the ChapterSixData.sav file, do the following problems. Print your outputs after typing your interpretation on them. Please circle the key parts of the output that you d

SPSS QuestionsChapter 6Using the ChapterSixData.sav file, do the following problems. Print your outputs after typingyour interpretation on them. Please circle the key parts of the output that you discuss. Use theinformation in the appropriate “Output Interpretation” and “How to Write” sections.6.1 Compute Cohen’s kappa to assess reliability using Rater 1

Discussion Thread: Selecting and Interpreting Inferential Statistics Respond to the following short answer questions from Chapter 5 of the Morgan, Leech, Gloeckner, & Barrett textbook: D4.5.1 Comp

Discussion Thread: Selecting and Interpreting Inferential Statistics Respond to the following short answer questions from Chapter 5 of the Morgan, Leech, Gloeckner, & Barrett textbook: D4.5.1 Compare and contrast a between-groups design and a within-subjects design. D4.5.2. What information about variables, levels, and design should you keep in mind in

Module 2 – CaseHypothesis Testing: t-Tests & ANOVAsAssignment Overview Hypothesis Tests & ANOVA Complete Module 2 SLP before Module 2 Case One-Way ANOVA (Analysis of Variance) tests if the

Module 2 – CaseHypothesis Testing: t-Tests & ANOVAsAssignment Overview Hypothesis Tests & ANOVA **Complete Module 2 SLP before Module 2 Case** One-Way ANOVA (Analysis of Variance) tests if there are statistical differences between the means of three or more independent groups. Case 2 Resources Analysis of Variance (ANOVA)Single factor ANOVA

Module 2 – SLPHypothesis Testing: t-Tests & ANOVAsAssignment Overview Two Sample Hypothesis Tests Complete Module 2 SLP before Module 2 Case Comparing two samples provides insights. Are emplo

Module 2 – SLPHypothesis Testing: t-Tests & ANOVAsAssignment Overview Two Sample Hypothesis Tests **Complete Module 2 SLP before Module 2 Case**Comparing two samples provides insights. Are employees with an MBA more productive than those without? If our results support the contention, then hiring more MBAs would be good for business.

Please revise based on this feedback Market Data Analysis and Evidence-Based Strategies: Allina Health Take some time to review the feedback I provided. If you make changes you are required to hi

Please revise based on this feedback Market Data Analysis and Evidence-Based Strategies: Allina Health Take some time to review the feedback I provided. If you make changes you are required to highlight all of them in yellow so I can evaluate them. If not, your paper may be returned

QUANTITATIVE ANALYSIS: DESCRIPTIVE STATISTICS, ORDINAL SCALE AND DICHOTOMOUS VARIABLE ASSIGNMENT SPSS Problems Chapter 4 Using the CollegeStudentData.sav file (see Appendix A), do the following proble

QUANTITATIVE ANALYSIS: DESCRIPTIVE STATISTICS, ORDINAL SCALE ANDDICHOTOMOUS VARIABLE ASSIGNMENTSPSS ProblemsChapter 4Using the CollegeStudentData.sav file (see Appendix A), do the following problems. Print youroutputs and circle the key parts of the output that you discuss.4.1.For the variables with five or more ordered levels, compute the skewness. Describe theresults. Which variables in

The student must then post 1 reply to another student’s post. The reply must summarize the student’s findings and indicate areas of agreement, disagreement, and improvement. It must be supported with

The student must then post 1 reply to another student’s post. The reply must summarize thestudent’s findings and indicate areas of agreement, disagreement, and improvement. It must besupported with scholarly citations in the latest APA format and corresponding list of references.The minimum word count for Integrating Faith and Learning discussion

DISCUSSION ASSIGNMENT INSTRUCTIONS The student will complete 8 short-answer discussions in this course and 1 long-answer Integrating Faith and Learning discussion. In the thread for each short-answer

DISCUSSION ASSIGNMENT INSTRUCTIONSThe student will complete 8 short-answer discussions in this course and 1 long-answerIntegrating Faith and Learning discussion. In the thread for each short-answer discussion thestudent will post short answers to the prompted questions. The answers must demonstratecourse-related knowledge and support their assertions with scholarly citations in the latest

BUSINESS ANALYSIS REPORT Introduction After completing the business simulation at a competent level (a score above 0.000 for the cumulative total performance at the end of Q6), you will create a writt

BUSINESS ANALYSIS REPORT Introduction After completing the business simulation at a competent level (a score above 0.000 for the cumulative total performance at the end of Q6), you will create a written report, using the attached “Business Analysis Template,” for stockholders and the board of directors to review. Analyze the

SPSS Problems Chapter 4 Using the CollegeStudentData.sav file (see Appendix A), do the following problems. Print your outputs and circle the key parts of the output that you discuss. 4.1.For the varia

SPSS ProblemsChapter 4Using the CollegeStudentData.sav file (see Appendix A), do the following problems. Print youroutputs and circle the key parts of the output that you discuss.4.1.For the variables with five or more ordered levels, compute the skewness. Describe theresults. Which variables in the dataset are approximately normally distributed/scale? Whichones are

Please follow the Instructions and NO plagiarism! All submissions should have a title page and reference page (not included in page count).Narrative component submitted in a Word document, which may i

Please follow the Instructions and NO plagiarism! All submissions should have a title page and reference page (not included in page count). Narrative component submitted in a Word document, which may include tables, graphs, and other resources as needed. Include an introductory and summary paragraph/statement. The page count should be

INVESTOR PRESENTATION: MBA ATTACHED ARE THE COMPLETED QUARTERS. DO NOT CREATE A VIDEO, JUST THE PPT SLIDES Introduction An important aspect of running a successful start-up business is acquiring fundi

INVESTOR PRESENTATION: MBA ATTACHED ARE THE COMPLETED QUARTERS. DO NOT CREATE A VIDEO, JUST THE PPT SLIDES Introduction An important aspect of running a successful start-up business is acquiring funding from potential investors based on information about the business. In this task, you will use the skills you have acquired

Write a 2–3-page paper recommending solutions to challenges and opportunities that are based on evidence-based strategies about Allina Health Collapse AllIntroduction In this assessment, you will app

Write a 2–3-page paper recommending solutions to challenges and opportunities that are based on evidence-based strategies about Allina Health Collapse AllIntroduction In this assessment, you will apply innovative, strategic, and sustainable approaches using systems theory to consider forces and impact across the system. Now that you have conducted market data analysis, you

Create a 9–10-slide PowerPoint presentation and conduct a 5–10-video recording of the delivery of the presentation, synthesizing information to make decisions that are focused on the development and j

Create a 9–10-slide PowerPoint presentation and conduct a 5–10-video recording of the delivery of the presentation, synthesizing information to make decisions that are focused on the development and justification of recommendations of evidence-based strategies based on Allina Health Collapse AllIntroduction This portfolio work project is the final piece of your