Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

marketing midterm

file below

MIDTERM ASSESSMENT

Task 1.3: Exam on Research Design


Description: Present a qualitative research design for a startup in
one or more of the following formats (choose at least one):
Poster, Short Explainer Video, Interactive Diagram.

QUESTIONS/INSTRUCTIONS

Assuming that you are working for a start-up which is evaluating a new product concept.

· Provide
at least three examples of how a start-up operating on a limited budget might structure its research efforts to maximize impact while minimizing cost.

· Include
specific tactics, such as using digital tools for data collection, leveraging existing secondary data, or partnering with industry forums for feedback.

·
Design a Qualitative Research Study

Develop a
qualitative research design that includes:

1.
Objective and research questions

2.
Target respondents (who you will involve in the research)

3.
Proposed method (e.g., focus groups, in-depth interviews, online communities)

4.
Data collection instruments (discussion guides, interview questions)

5.
Analysis approach (coding and identifying themes)

6.
Expected outcomes and how they will inform decision-making.

Deliverables

You are required to present your findings in
one or more of the following formats (choose at least one):

·
Poster (Infographic) – Using tools such as
Piktochart,
Canva,
Adobe Express (formerly Spark)

·
Short Explainer Video – Using tools such as
Powtoon,
Prezi,
Thinglink

·
Interactive Diagram – Using tools such as
Miro,
Lucidchart

Ensure that you
provide a link or
upload your final product where it can be accessed by the evaluator.

EXAM QUESTIONS

Submission Guidelines

1.
Written Summary (2–3 pages, single-spaced) o Provide a concise
written summary or
script that outlines your main arguments and findings.

· Include references to
relevant marketing research theory and practical business examples.

2.
Visual Deliverable o Depending on your chosen format (poster, video, interactive diagram, etc.), provide a
link or
PDF/JPEG (for poster/infographic) by the submission date.

3.
References o Include
proper citations for any external sources used (Harvard format).

Final Submission

· Written summary (2–3 pages) o URL to the visual deliverable (poster/video/infographic) o References/Works cited.

FORMAT

Your submission must meet the following formatting requirements:

·
Number of files for submission:
1

·
Required file format for main submission: PDF Other details:

·
Font: Arial

·
Font size: 12

·
Spacing: 1.5

·
Number of words: 1000

All refencing and citations require
Harvard referencing style. Students must avoid plagiarism and use the Harvard Referencing Guide and Turnitin to ensure that their sources are correctly cited. Plagiarism includes the use of artificial intelligence tools, such as ChatGPT and Grammarly, when output is copied and pasted from these sites. Please refer to the
Academic Policies and Procedures Manual and the
Student Good Practice Manual in AI Literacy available on the Student Services page for further details.

image1.png

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Week 4-Discussion 1

   How Do You Follow an Unadmirable Leader In the workplace, we often are confronted with the reality that our leader possesses qualities or traits that we don’t admire. These can be simply annoying habits or quirks, or they may be styles, traits, or approaches that fundamentally deviate from our

PPT

 Develop a PowerPoint presentation answering the assigned Chapter assignment. Your PowerPoint will be reviewed by your colleagues who will add comments and add to the conversation.   Answer the following questions for each chapter: Chapter 6 Questions What is motivation? What is the role of motivation in marketing? How do culture

It is about WALMART

Here you have the instructions : You will use Walmart for this paper to primarily analyze the financial health of the company. I am giving you the freedom to choose your own company for this analysis. I will choose the groups, and I will notify the students to which group

week 7 discussion

  Purpose  Scaling a venture and ensuring its sustainability requires strategic thinking, financial planning, and collaboration. In this discussion, you will revisit the collaborative brainstorming process introduced in Unit 3 as part of the design thinking methodology. By returning to a collaborative space, you will refine your scaling, sustainability, and

JIT/MRP/ and synchronized manufacturing

   Compare and contrast JIT, MRP, and synchronized manufacturing, stating their main features, such as where each is or might be used, amounts of raw materials and work-in-process inventories, production lead times and cycle times, and methods for control.

motors

please see attachment MOTORS AND MORE INC You are hired as the HR director for the fictitious Motors and More, Inc. This business-to- business sales company manufactures small motors and accessories for industrial and home products. The industry is highly competitive and the company follows a prospector strategy. A prospector

Measuring Performance

 Select one of the following options for your discussion post this week. Option 1: There is an adage in business that says, “You get what you measure.” This suggests that we must carefully monitor performance-tracking metrics if we want to improve business results like increasing productivity, mitigating costs, or improving

Problem/Solution Business Reports and Presentations

formal problem/solution report that addresses an actual issue, your evaluation of the problem, and a formal recommendation for action.  Topics might be related to the challenges of social media sites, global warming, marketing to younger audiences, cell phone use while driving, credit card debt, parking on campus, mental health awareness,

Preparing Department Budget Presentation for Senior Staff

  The objective of this project is to prepare a comprehensive and insightful presentation for the senior staff on how to prepare their department budgets effectively. This presentation will serve as a guide for each department, ensuring alignment with organizational goals and financial strategy while addressing the specific needs of

Google

  For this assignment, choose a scholarly critical article from one of the SCTC Library databases, or Google Scholar that makes a clear argument about any one of the stories you’ve read for class so far. The article you choose must provide more than basic biographical information and plot summary alone- it

Business & Finance Assignment IV

TOMORROW!!!! If you can’t do it I’ll find somebody else. I NEED THIS DONE BY NOON ET TOMORROW ASAP!!! Directions AND Attachments for the POWERPOINT are in the attachment section!!!

Business

 Project Management Plan  Complete the Project Management Plan template, including the Executive Summary, Risk Management Plan, Project Quality Plan, and Project Close and Lessons Learned components. 

Leadership Research Project

Leadership Research Project Attached Files: ·  Leadership Research Project.docx  (38.249 KB) Examine a famous leader applying concepts and theories explored in this course. Follow this outline: PART 1: INTRODUCTION 1)           Open your essay with an introduction section describing the selected leader.  2)           Summarize the leadership theory that you will be

Music 4

Music Appreciation Name_____________________________ Exam # 4 1) During the first half of the 20th century, music was a powerful medium that reflected on the tragedies of war. As a result, music during this period turned into a more introspected, chaotic, and often, even unenjoyable. Please, mention some of the most

Business Finance – Management Unit 9 Assignment Template.

GB601 Capstone Unit 9 Assignment Template – Teamwork As your company grows, you as a leadership team need to determine your path of growth and what resources you will need to support your growth plans. “To ensure your company’s success into the future, you should know where your business currently