Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

marketing midterm

file below

MIDTERM ASSESSMENT

Task 1.3: Exam on Research Design


Description: Present a qualitative research design for a startup in
one or more of the following formats (choose at least one):
Poster, Short Explainer Video, Interactive Diagram.

QUESTIONS/INSTRUCTIONS

Assuming that you are working for a start-up which is evaluating a new product concept.

· Provide
at least three examples of how a start-up operating on a limited budget might structure its research efforts to maximize impact while minimizing cost.

· Include
specific tactics, such as using digital tools for data collection, leveraging existing secondary data, or partnering with industry forums for feedback.

·
Design a Qualitative Research Study

Develop a
qualitative research design that includes:

1.
Objective and research questions

2.
Target respondents (who you will involve in the research)

3.
Proposed method (e.g., focus groups, in-depth interviews, online communities)

4.
Data collection instruments (discussion guides, interview questions)

5.
Analysis approach (coding and identifying themes)

6.
Expected outcomes and how they will inform decision-making.

Deliverables

You are required to present your findings in
one or more of the following formats (choose at least one):

·
Poster (Infographic) – Using tools such as
Piktochart,
Canva,
Adobe Express (formerly Spark)

·
Short Explainer Video – Using tools such as
Powtoon,
Prezi,
Thinglink

·
Interactive Diagram – Using tools such as
Miro,
Lucidchart

Ensure that you
provide a link or
upload your final product where it can be accessed by the evaluator.

EXAM QUESTIONS

Submission Guidelines

1.
Written Summary (2–3 pages, single-spaced) o Provide a concise
written summary or
script that outlines your main arguments and findings.

· Include references to
relevant marketing research theory and practical business examples.

2.
Visual Deliverable o Depending on your chosen format (poster, video, interactive diagram, etc.), provide a
link or
PDF/JPEG (for poster/infographic) by the submission date.

3.
References o Include
proper citations for any external sources used (Harvard format).

Final Submission

· Written summary (2–3 pages) o URL to the visual deliverable (poster/video/infographic) o References/Works cited.

FORMAT

Your submission must meet the following formatting requirements:

·
Number of files for submission:
1

·
Required file format for main submission: PDF Other details:

·
Font: Arial

·
Font size: 12

·
Spacing: 1.5

·
Number of words: 1000

All refencing and citations require
Harvard referencing style. Students must avoid plagiarism and use the Harvard Referencing Guide and Turnitin to ensure that their sources are correctly cited. Plagiarism includes the use of artificial intelligence tools, such as ChatGPT and Grammarly, when output is copied and pasted from these sites. Please refer to the
Academic Policies and Procedures Manual and the
Student Good Practice Manual in AI Literacy available on the Student Services page for further details.

image1.png

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Business

BUSI 301 Discussion Assignment Instructions Overview Discussions bring dialogue and communication into our learning experience. Unlike so much of the unsubstantiated opinion we see in the public square and social media, these discussions provide a space for in-depth analysis and application of the topics in our Learn readings and presentations.

Financial worksheet

See doc below Applying CQI Principles in Foodservice Management In this assignment, you will evaluate real-world foodservice operations through the lens of Continuous Quality Improvement (CQI), applying models like PDCA and FOCUS, while developing systems-thinking, problem-solving, and leadership skills aligned with RD exam content. The final version of the assignment

ACC 5301 V DB R1

2 Management Applications of Accounting ACC 5301 DB V Reply 1 Post 2: Response post to a classmate 250 words in length •   Your post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material. Top of Form

ACC 5301 Unit V DB

2 Management Applications of Accounting ACC 5301 DB V Post 1: Initial post addressing the discussion board topic is due by the end of day on Saturday. •   Your initial post should be at least 300 words in length. •   Your initial post should include at least one APA-formatted scholarly, professional, or

business management

EC203 Term Paper- Company Analysis This paper provides the opportunity to apply Microeconomic concepts to the analysis of a company of your choice. Paper Guidelines 1 . Company selection. Choose a company that interests you. To ensure that you have sufficient data for analysis, choose a publicly traded company (Fortune

Appraisal of Real Estate

Using the internet, determine the levels of appraisal licensure in your state and outline the requirements for each. Hint, try the real estate commission web site for your state. This needs to be detailed. What are the professional designations available to appraisers? What are the requirements for each designation. Try

BizBen The Leading Platform in the USA for Buying and Selling Businesses

  Buying or selling a business in the United States requires accurate information, verified listings and access to serious buyers and sellers. BizBen has become one of the most trusted business-for-sale platforms in the USA because it provides an organized and transparent marketplace where entrepreneurs, investors and business brokers can

ACC 5301 IV A

2 Management Applications of Accounting ACC 5301 Unit IV Assignment This assignment measures your mastery of ULOs 1.1, 1.2, and 5.1. Assignment Objective: For this assignment, you will research and compare international and U.S. accounting standards. This will enable you to see how the different reporting methods affect business and

HRM 6303 V DB

2 Training and Development HRM 6303 Unit V DB Initial post to be a minimum of 500 words in length and at least one supporting reference. How has culture influenced your experience in a learning environment? Can you share any examples?

truckers of europe 3 mod ios

 The MOD version removes all limits, allowing you to instantly upgrade your garage, buy top-tier European trucks, and customize them easily. Whether you want to drive across highways, transport cargo, or explore new routes, the MOD gives you everything from the start. The physics in the game feels real, with

Healthcare Outreach Activities

Discuss one of the public healthcare agencies or organizations in your community and their community outreach efforts. Consider questions such as: How do they reach people? Whom do they partner with? Who funds them? What programs do they provide and whom do they serve? Support your response with at least

Current Event

Instructions attched 1. Select a Recent Event: ○ Choose a current event (within the last 12 months) that relates to strategic management. This could be a major corporate decision, a significant shift in market dynamics, a merger or acquisition, a strategic partnership, etc. 2. Research the Event: ○ Gather information

econ

Instructions and reading attached.  Answer the following questions. 1. What issue or issues were in conflict in the 2022 nationwide rail negotiations? Ultimately, Congress and President Biden imposed a contract settlement on the unions rather than allow the workers to strike. What factors led to this outcome, from your perspective?

wk3 – DLF

>> Your company is planning to undergo a major transformation by moving to a digitized based operation using artificial intelligence or AI and automation to improve service. The transformation has three parts, people, process, and technology. You have been hired as the new division manager to oversee the people part

Mis3

Welcome to week three. This week, your goal is to step outside the building, figuratively or literally, and talk to real users. You’ll use what you learn to synthesize key patterns and insights that will guide your product. Customer discovery is not about confirming your idea. It’s about challenging it.