Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

marketing midterm

file below

MIDTERM ASSESSMENT

Task 1.3: Exam on Research Design


Description: Present a qualitative research design for a startup in
one or more of the following formats (choose at least one):
Poster, Short Explainer Video, Interactive Diagram.

QUESTIONS/INSTRUCTIONS

Assuming that you are working for a start-up which is evaluating a new product concept.

· Provide
at least three examples of how a start-up operating on a limited budget might structure its research efforts to maximize impact while minimizing cost.

· Include
specific tactics, such as using digital tools for data collection, leveraging existing secondary data, or partnering with industry forums for feedback.

·
Design a Qualitative Research Study

Develop a
qualitative research design that includes:

1.
Objective and research questions

2.
Target respondents (who you will involve in the research)

3.
Proposed method (e.g., focus groups, in-depth interviews, online communities)

4.
Data collection instruments (discussion guides, interview questions)

5.
Analysis approach (coding and identifying themes)

6.
Expected outcomes and how they will inform decision-making.

Deliverables

You are required to present your findings in
one or more of the following formats (choose at least one):

·
Poster (Infographic) – Using tools such as
Piktochart,
Canva,
Adobe Express (formerly Spark)

·
Short Explainer Video – Using tools such as
Powtoon,
Prezi,
Thinglink

·
Interactive Diagram – Using tools such as
Miro,
Lucidchart

Ensure that you
provide a link or
upload your final product where it can be accessed by the evaluator.

EXAM QUESTIONS

Submission Guidelines

1.
Written Summary (2–3 pages, single-spaced) o Provide a concise
written summary or
script that outlines your main arguments and findings.

· Include references to
relevant marketing research theory and practical business examples.

2.
Visual Deliverable o Depending on your chosen format (poster, video, interactive diagram, etc.), provide a
link or
PDF/JPEG (for poster/infographic) by the submission date.

3.
References o Include
proper citations for any external sources used (Harvard format).

Final Submission

· Written summary (2–3 pages) o URL to the visual deliverable (poster/video/infographic) o References/Works cited.

FORMAT

Your submission must meet the following formatting requirements:

·
Number of files for submission:
1

·
Required file format for main submission: PDF Other details:

·
Font: Arial

·
Font size: 12

·
Spacing: 1.5

·
Number of words: 1000

All refencing and citations require
Harvard referencing style. Students must avoid plagiarism and use the Harvard Referencing Guide and Turnitin to ensure that their sources are correctly cited. Plagiarism includes the use of artificial intelligence tools, such as ChatGPT and Grammarly, when output is copied and pasted from these sites. Please refer to the
Academic Policies and Procedures Manual and the
Student Good Practice Manual in AI Literacy available on the Student Services page for further details.

image1.png

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Logistics 8

see attached  BUSI 615 Integrated Learning Project Assignment Instructions Overview The integrated learning assignment is a series of 6 assignments and a final course consolidated submission. All assignments and the compilation of the final consolidated submission is managed as an individual assignment. Purpose The purpose of the ILP is for

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

Tutor Discussion Career Development Plan (No more than 200 words) **This discussion requires you to complete and post the template form attached to this Discussion, plus a narrative paragraph as described below.  Career Development Plan Template PROMPT: Future: Construction Safety Director/ Currently: Safety Technician) The Week 2 Lesson explains SMART Goals

Business Finance – Management QSO 321 Module Two Assignment Guidelines and Rubric

ATTACHED  Module Two Assignment Guidelines and Rubric.html QSO 321 Module Two Assignment Guidelines and Rubric Overview In this module, you learned about the importance of prioritizing people—employees, the local community, and customers. In this assignment, you will explore important considerations for culturally competent business practices, which can help strengthen and

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

TUTOR ASSIGNMENT Running head: GUIDED IMAGERY AND PROGRESSIVE MUSCLE RELAXATION 2 1 Title of Paper in Bold Centered Student Name American Public University COURSE####: Course Title Instructor Name Due Date Repeat the Title – Level 1 Header Hit the tab key one time to begin the main body of the

Unit 6

See attached Strategic Management Tool Comparative Analysis Purpose: To evaluate your ability to apply strategic management tools to analyze competitive dynamics across different global regions and identify how cultural, economic, and political factors influence industry success factors. Associated Skills: · Knowledge of industry-specific success factors across various global markets ·

discussion limits of damage

BUSI 301 Discussion Assignment Instructions Overview Discussions bring dialogue and communication into our learning experience. Unlike so much of the unsubstantiated opinion we see in the public square and social media, these discussions provide a space for in-depth analysis and application of the topics in our Learn readings and presentations.

discussion replies

INDS 491 Discussion Assignment Instructions The discussions in this course are meant to be collaborative learning experiences that foster a spirit of community and collegiality, but you must also view these as academic assignments with formal requirements. For these discussions, you are required to submit a thread in response to

Logistics 7

see attached  BUSI 615 Integrated Learning Project Assignment Instructions Overview The integrated learning assignment is a series of 6 assignments and a final course consolidated submission. All assignments and the compilation of the final consolidated submission is managed as an individual assignment. Purpose The purpose of the ILP is for

Total Quality Management week 7

see attached  BUSI 616 Change Management Strategy Assignment Instructions Review the assigned readings and choose what change management strategies should be applied for implementation of the quality initiatives. The final submission must be approximately 500 words and contain at least 2 references to scholarly articles, for a total of 3

Deliverable 3 – Locating Data Sources and Sets for Population Health ManagemenT

  Scenario Effective population health management programs require healthcare providers to rely heavily on big data derived from both their own health IT systems, from their business partners, and from state and federal database sets that are available for providers. Providers, payers, and other stakeholders must choose the right big

Deliverable 5 – Change Management

  Scenario You are the Chief Information Officer (CIO) for a local health system. Your organization held its annual strategic planning session and decided that there needed to be a change in the Emergency Departments (ED) relative to the triage process at one of the facilities. The Chief Executive Officer

5-1 Discussion: Core Competencies

  Using the information you learned from your analysis in Module Three, address the following in your initial discussion post: The core competencies of your organization How the core competencies demonstrate the ability of the organization to move into your chosen global market In your responses to your peers, discuss

Business Final (M)

Final Project – Business Plan Summary & Business Plan Video\ For this assignment, I will need for you to follow the prompts with powerpoint slides that will last at least 5-12 minutes. This is my final assignment for this class and I have to pass this because it is worth

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

DISCUSSION RESPONSE rb (Respond no more than 150 words) Article Review: The Financial Importance: Time Value of Money (TVM) The article  Time Value of Money Explained for Beginners by Veneta Lusk (2024) explains why money available today holds greater value than the same amount received in the future. The article reinforces a

BUSINESS( NO PLAGARISM A+ WORK, ON TIME)

Tutor discussion The Week 1 Lesson and eReserve readings introduce ePortfolios. Please review those materials before completing this Discussion. Engage in a Web search to locate a sample ePortfolio. Then, for your initial post: · Post the ePortfolio here by: · (1) a hyperlink to its location on the web,

Business Finance – Management QSO 321 Module One Assignment

PLEASE SEE ATTACHMENT Module One Assignment Guidelines and Rubric.html QSO 321 Module One Assignment Guidelines and Rubric Overview In this module, you have learned about the benefits, drawbacks, and overall value of using the triple bottom line (TBL) in business. In this assignment, you will take a closer look at

HRM 6304 VII E

2 Labor Relations and Collective Bargaining HRM 6304 Unit VII Essay As the corporate labor relations lawyer for a European car manufacturer, building a new facility in Middle Valley, Tennessee, you have been asked by corporate management to draft a position paper regarding the labor relations process at the new