MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
QUANTITATIVE ANALYSIS: DATA CODING, ENTRY, AND CHECKING Interpretation Questions Chapter 2 A1. 2.1. What steps or actions should be taken after you collect data and before you run the analyses aimed a
QUANTITATIVE ANALYSIS: DATA CODING, ENTRY, AND CHECKINGInterpretation QuestionsChapter 2A1. 2.1. What steps or actions should be taken after you collect data and before you run theanalyses aimed at answering your research questions or testing your research hypotheses?A1. 2.2. Why should you label the values of nominal variables?A1. 2.3. Why would