MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the standpoint of fulfilling customer needs. This course iscustomer-centric. This assignment supports your thinking as you prepare your seminar paper onmarket disruption. As Theodore Levitt states, “Creativity is thinking up new things. Innovation isdoing new things.” Three scholarly authored references required, including the MarketingMyopia article.Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
You will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to develop a hypothesis for your framed problem. This will be your first draft; you
You will continue to use the “Repairing Customer Satisfaction” Download “Repairing Customer Satisfaction”case study to develop a hypothesis for your framed problem. This will be your first draft; you will develop the final draft integrating your instructor’s feedback in the Week 6 Assignment. Instructions Based on the case study “Repairing Customer Satisfaction” Download “Repairing