Description
Hello the task is to Do a well organized summary for final exam for MKT540 course for the topics below from course slides and book (Consumer behavior ) :
- Learning cultural value types and measures.
- Ritual
- Acculturation
- Measures of consumer attitudes
- Encouraging consumer overspending
- probability samples & non-probability samples
- Types and characteristics of innovation
- Levels of decision-making spectrum
- Measures of Opinion Leadership
- Packaging and consumer consumption
- Family’s Supportive Roles
- Owned, paid, and earned media.
- Elements of social media
- Effective social media campaigns
- Promotional goals in social and mobile media
- Kinds of permission
- Cognitive learning
- Probability sampling
- Random sampling
- Steps of the consumer research process
- Qualitative study vs quantitative study
- Primary data vs secondary data
- consumer journey
- decisision rules
- Cross-culture aspects
