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Marketing Question

Description

Hello the task is to Do a well organized summary for final exam for MKT540 course for the topics below from course slides and book (Consumer behavior ) :

  • Learning cultural value types and measures.
  • Ritual
  • Acculturation
  • Measures of consumer attitudes
  • Encouraging consumer overspending
  • probability samples & non-probability samples
  • Types and characteristics of innovation
  • Levels of decision-making spectrum
  • Measures of Opinion Leadership
  • Packaging and consumer consumption
  • Family’s Supportive Roles
  • Owned, paid, and earned media.
  • Elements of social media
  • Effective social media campaigns
  • Promotional goals in social and mobile media
  • Kinds of permission
  • Cognitive learning
  • Probability sampling
  • Random sampling
  • Steps of the consumer research process
  • Qualitative study vs quantitative study
  • Primary data vs secondary data
  • consumer journey
  • decisision rules
  • Cross-culture aspects

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