Marketing Question

Description

Hello the task is to write a discussion and replay to two peers for module 3 from MKT540 course:

Discuss the potential differences in personality traits between consumers who prefer foreign-made products versus those who prefer Saudi-made products. How can marketers use the Consumer Ethnocentrism Scale (CETSCALE) to segment their target market based on attitudes towards domestic versus imported goods?

Directions:

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

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