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Marketing Question

Description

Choose a brand from Saudi Arabia that you believe has strong customer-based brand equity, that was not mentioned in the lecture.

Identify the five elements of CBBE for the brand.

Analyze how the brand has built customer-based brand equity using the Keller or Aaker model.

Discuss the outcomes of customer-based brand equity for the brand.

  • Identify areas where the brand can improve its customer-based brand equity. Consider their digital brand marketing.
  • Based on your recommended improvements write a digital brand  positioning statement for the brand that is concise, unique, and  memorable, and that differentiates the brand from its competitors. 
  • Finally, identify how the brand’s digital personality, visual  identity design, and communications reflect this brand positioning.

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