MBA 645 Milestone One Guidelines and RubricOverview You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing office

MBA 645 Milestone One Guidelines and RubricOverview

You are the regional marketing director of a theme park in the southeastern United States that is part of a global brand. The chief marketing officer (CMO) of global operations has called upon you to help coordinate the marketing tasks related to rolling out an emergency response due to a recent safety and injury incident at one of the parks resulting in serious injuries to employees and customers. The parks were closed immediately following the incident to ensure safety measures for customers and employees and to deploy the needed safety measures.Now, as the theme park is all set to reopen, the CMO has called you to take a lead in planning the marketing strategy for the same. Your responsibility is to design a phased strategy for marketing and the reopening of all parks. Your strategy should address critical objectives such as maximum safety, crisis communication, customer satisfaction, and profit potential. You must coordinate marketing strategy with corporate strategy, as failure or success of the marketing strategy can have a direct impact on the brand.

As a first step, you will perform an analysis to understand the implications of reopening on brand equity. In this analysis, you will identify the groups of stakeholders that are affected by the reopening and also plan the communication strategy for before and after the parks’ reopening. Also, you will identify the roles and responsibilities of key functional departments that are going to play an important role in the reopening process. This analysis will help you develop a strategic marketing plan to address the reopening of the park and also to develop an effective crisis communication plan.

In this milestone, you will create a PowerPoint presentation that will include brand analysis and the implications of reopening on the brand equity and functional departments, including their roles and responsibilities in the reopening process.

Prompt

Brand Analysis and Implications—In this part of the project, you will present the brand implications of reopening the park in the course scenario. Your presentation should include the following critical factors:

Determine the essential factors that can impact brand equity when reopening the park (Slides 1–3)
1. Define brand equity and explain its importance to the organization (Slide 1).
2. Provide positive implications (Slide 2):
  - Safety concerns addressed and communicated
  - Community and local government support for reopening
  - Employee support for reopening
3. Provide negative implications (Slide 3):
  - Social media negative reactions
  - Employee negative concerns
  - Operational concerns for safety
Describe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following (Slides 4–8):
1. Identify three key stakeholder groups from this list and describe each stakeholder’s interest in the organization:
  - Employees
  - Customers
  - Government agencies
  - Communities
  - Vendors
2. Describe their communication needs.
3. Identify the best mode for communicating with them based on their needs, including how you will take feedback from stakeholders.
4. Describe what impact reopening the park could have on each identified stakeholder (low, medium, or high). Why?

Functional Departmental Roles and Responsibilities—In this part of the project, you will identify the functional department and describe their roles and responsibilities in making the reopening of the park a success. Your presentation should include the following critical factors (Slides 9–12):

Identify three functional departments, including marketing, which play a significant role in the reopening process. Consider which departments will be most engaged in the reopening process. Describe the roles and responsibilities of these functional departments in the safe and successful process of reopening the park (Slides 9-10).
Select at least three legal and ethical considerations outlined in the memo from legal team. Explain why each of these considerations is important to factor in when reopening the park (Slides 11-12).

What to Submit

Submit a narrated PowerPoint presentation with 10–12 slides. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, REMEMBER TO INCLUDE a precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Share This Post

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

MBA 645 M Guidelines and RubricOverview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your r

MBA 645 M Guidelines and RubricOverview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you

MBA 687 Guidelines and RubricScenario Congratulations! As an HR consultant hired to resolve issues of communication and employee disengagement at the U.S. branch of the Singaporean software solutions

MBA 687 Guidelines and RubricScenario Congratulations! As an HR consultant hired to resolve issues of communication and employee disengagement at the U.S. branch of the Singaporean software solutions organization, you impressed the leadership team. You submitted a change readiness report as Milestone One and highlighted the importance of stakeholders and

How to do Strategic Planning in Entrepreneurship Article

MBA 687 Guidelines and RubricScenario Congratulations! As an HR consultant hired to resolve issues of communication and employee disengagement at the U.S. branch of the Singaporean software solutions

Assignment Instructions Trade Theory Analysis – South Korea and Germany You are working as a trade economist tasked with analyzing South Korea’s trade patterns through the lens of major international

Assignment Instructions Trade Theory Analysis – South Korea and Germany You are working as a trade economist tasked with analyzing South Korea’s trade patterns through the lens of major international trade theories. Your goal is to assess how well the theories of Comparative Advantage, Heckscher-Ohlin, and New Trade Theory explain

After reviewing my thesis paper, it has been identified that over 70% of the content appears to be AI-generated. While the format, structure, and references are appropriate, the work must reflect orig

After reviewing my thesis paper, it has been identified that over 70% of the content appears to be AI-generated. While the format, structure, and references are appropriate, the work must reflect original writing and analysis. Please revise the paper so that AI-generated content is reduced to below 10%. In doing

Discussion Assume you are leading a team composed of representatives from British, Mexican, Brazilian, and Egyptian subsidiaries of your firm. The team must make a number of major decisions. What

Discussion Assume you are leading a team composed of representatives from British, Mexican, Brazilian, and Egyptian subsidiaries of your firm. The team must make a number of major decisions. What guidelines might you develop for yourself for leading the team through its decision-making process? What steps might you take to

Discuss the following: How does economic integration among countries impact foreign exchange markets? In what ways can regional economic agreements, such as free trade zones or currency unions, inf

Discuss the following: How does economic integration among countries impact foreign exchange markets? In what ways can regional economic agreements, such as free trade zones or currency unions, influence exchange rate stability and volatility? What are the potential benefits and challenges for businesses operating in economically integrated regions with fluctuating

DISCUSSION Discuss the ethical considerations involved in Foreign Direct Investment (FDI) in developing countries. How can multinational companies ensure their investments are socially responsible? Wh

DISCUSSION Discuss the ethical considerations involved in Foreign Direct Investment (FDI) in developing countries. How can multinational companies ensure their investments are socially responsible? What role do host-country governments play in setting ethical standards for FDI, and how might cultural differences influence ethical expectations? To earn full credit, post an

Touchstone 4: Organization Analysis & Strategic Recommendations SCENARIO: Select an organization you are familiar with or have worked for (currently or in the past). You are tasked with analyzing

Touchstone 4: Organization Analysis & Strategic Recommendations SCENARIO: Select an organization you are familiar with or have worked for (currently or in the past). You are tasked with analyzing the organization both internally and externally using some of the tools and frameworks you have learned in this course. You are

Discussion “Trade between individuals, tribes, and then nations has occurred for thousands of years. Throughout the centuries, the desire to control trade and trade routes has often been the cause of

Discussion “Trade between individuals, tribes, and then nations has occurred for thousands of years. Throughout the centuries, the desire to control trade and trade routes has often been the cause of conflict between countries.” Do you agree with this statement? Why or why not? To earn full credit, post an initial

MBA 645 Module Five Presentation Guidelines and RubricOverview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your targ

MBA 645 Module Five Presentation Guidelines and RubricOverview Marketing in the digital age is very dynamic; it is necessary to monitor multiple digital channels and platforms to engage with your target audience without missing any opportunity. Digital channels and platforms are measurable and allow for monitoring performance of your marketing

MBA 687 Module Five Presentation Guidelines and RubricOverview You are an HR consultant, hired to resolve issues stemming from communication and coordination challenges between employees of the U.S. b

MBA 687 Module Five Presentation Guidelines and RubricOverview You are an HR consultant, hired to resolve issues stemming from communication and coordination challenges between employees of the U.S. branch and the Singaporean headquarters of a software solutions provider. You decide to recommend organization-wide changes to resolve the issues related to

MBA 687 Module Five Report Guidelines and RubricOverview The leadership of the Singaporean-headquartered software solutions organization is concerned about issues arising from communication and coordi

MBA 687 Module Five Report Guidelines and RubricOverview The leadership of the Singaporean-headquartered software solutions organization is concerned about issues arising from communication and coordination challenges between employees at the U.S. branch and the Singaporean headquarters. The VP of the U.S. branch tasks you, as an HR consultant, with developing

HIM 500 Guidelines and RubricOverview You will submit an analysis of how the company in the case study is noncompliant and the strategies (general, not specifics) to move it toward compliance. Speci

HIM 500 Guidelines and RubricOverview You will submit an analysis of how the company in the case study is noncompliant and the strategies (general, not specifics) to move it toward compliance. Specifically the following critical elements must be addressed: Health Regulations and Laws Ramifications: In this section of your final

Home county USA Japan is chosen country 2 pages Describe at least two management positions that will require training for in-country positions. The description must include the identification of cultu

Home county USA Japan is chosen country 2 pages Describe at least two management positions that will require training for in-country positions. The description must include the identification of cultural, linguistics and specialized skills needed for the positions. Culturally, describe differences, such as management styles between the workforce in the

Reflect on what you have learned in this unit and explain various paths for repatriating employees of a corporation to the United States, and focus on how to best use the talents and experience gained

Reflect on what you have learned in this unit and explain various paths for repatriating employees of a corporation to the United States, and focus on how to best use the talents and experience gained by the employees during their posting overseas. Be sure to address the differences between retirees,

MBA 687 Module Four Presentation Guidelines and RubricOverview In Milestone One, as an HR consultant, you submitted a change readiness report. While you were performing your change readiness assessmen

MBA 687 Module Four Presentation Guidelines and RubricOverview In Milestone One, as an HR consultant, you submitted a change readiness report. While you were performing your change readiness assessment, five employees from the U.S. call center quit as a group, along with the well-liked team lead. Top management is very