Description
We want references after each answer and at the end of the assignment.
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Strategic Management (MGT 401)
Due Date: 02/08/2025 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: Summer
CRN: 50124
Academic Year:2024-25-Summer term
For Instructor’s Use only
Instructor’s Name: Pr/.Dr. Zahra Ghali
Students’ Grade:
/15
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via the allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling in your information on the cover page.
Students must mention the question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism; the work should be in your own words; copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
All answers must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism.
Submissions without this cover page will NOT be accepted.
Course Learning Outcomes (CLOs):
1.
Recognize the basic concepts and terminology used in Strategic Management -CLO1.
2.
Describe the different issues related to environmental scanning, strategy formulation, and strategy
implementation in diversified organizations- CLO2
3.
Explain the contribution of functional, business, and corporate strategies to the competitive advantage of
the organization-CLO3.
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Distinguish between different types and levels of strategy and strategy implementation-CLO4
Demonstrate how executive leadership is an important part of strategic management-CLO5
Communicate issues, results, and recommendations coherently and effectively regarding appropriate
strategies for different situations-CLO6
SECTION 1. Case Study: Tesla Motors Inc
Assignment Question(s):
Read carefully the mini case No. 18 from your textbook (entitled ‘Tesla Motors Inc.) and answer
the following questions: (1.5 marks for each question)
1. Describe the different functional strategies of the Tesla Motors company.
2. Describe the relationship of Tesla Motors with its primary stakeholders.
3. Discuss any strategic alliance (acquisition, outsourcing, joint venture, …) that Tesla
Motors uses. Why did this company choose it? was it successful? Justify your answer.
4. Describe the core competency and assess the competitive advantage of Tesla Motors in
its market.
5. Recommend solutions for Tesla Motors to improve its competitive advantage.
Note:
✓
✓
Copying and pasting phrases from the text is not acceptable. You MUST use your own expressions.
Using the terminology developed in the course of Strategic Management will be highly valued.
SECTION 2. Mini project (1.5 marks for each question)
From a real national or international market, choose an example of a merger/ acquisition or any other type
of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising,
value-chain partnership, …), and answer the following questions:
1. What is the type of strategic alliance between your chosen firms? What are the reasons for this
alliance? Justify your answer.
2. Do you consider that this strategic relationship is successful? Why?
3. What are the different benefits (economic, commercial…) for each firm from this alliance?
4. Are the corporate cultures of these firms compatible? Which method is used to manage culture after
this strategic alliance? Argue your answer.
5. What are the main difficulties faced by these firms after their alliance? Suggest recommendations
to improve their competitive advantages.
Answers
Section 1.
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Section 2.
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mish Food Journal
127 No. 1, 2025
34-53
Emerald Publishing Limited
7-070X
10.11081F) 04 224-0365
1. Introduction
The rapid spread of Internet-based technologies has supported online transaction activities
and changed the behaviours of both consumers and organisations. Recently, multiple online
transaction platforms, particularly mobile food ordering applications (MFOAS), have
emerged. These applications allow customers to browse takeout restaurants, compare prices,
place delivery orders, and provide feedback in the form of reviews (Kumar et al., 2021;
Pitchay et al., 2022). They have become commonplace when ordering meals, and many
consumers find them fundamental to their daily lives (Alalwan, 2020; Rejón-Guardia, 2024).
To gain a more competitive advantage in an intensively competitive market, mobile
retailers are required to understand the main drivers of continuous app usage (Abed, 2024).
Emotional factors were encountered as having an interesting role as long as consumption
becomes an emotional experience rather than a simple act of buying products or services
(Carù and Cova, 2006; Yeo et al. 2017). The concept of emotional experience initially emerged
in a pioneering article of Hurshman and nonbrook (1982) and was later applied to the online
environment (Huang et al., 2017; Bujic et al., 2023; Handayani et al., 2022). To describe and
assess emotional states, Mehrabian and Russell (1974) distinguished the three main emotions
that a consumer can feel in a physiological environment. These include emotions of pleasure,7:00
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