Description
MGT 402-Entrepreneurship and small business
Instructions – PLEASE READ THEM CAREFULLY
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
•
Assignments submitted through email will not be accepted.
•
Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.
•
Students must mention question number clearly in their answer.
•
Late submission will NOT be accepted.
•
Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.
•
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).
•
Submissions without this cover page will NOT be accepted
•
Add more than 5 reference
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)
Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.
4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing
Answers:
3.
4.
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.
Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
Write brief notes on the following objectives:
1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital
2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?
Note: Use APA style of referencing
1. Owners, Capital Structure, and Company Profile.
a. Business Details
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Business Name: VisionaryLabs
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Address: Al Olaya Street, Riyadh 12213, Saudi Arabia
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E-Mail: [email protected]
b. Form of Ownership
VisionaryLabs operates as a Limited Liability Company (LLC). This structure ensures personal
asset protection for owners while allowing flexibility in management and profit distribution. It
aligns with Saudi Arabia’s business regulations, facilitating compliance and scalability.
c. Investment Capital
Initial capital totals SAR 500,000, sourced from personal savings (60%) and a local angel
investor (40%). The funds cover setup costs, technology development, and initial marketing. A
future funding round is planned within 18 months to scale operations.
2. Company Business Description
a. Scope and Type of Business
VisionaryLabs is a tech startup focused on developing AI-powered educational platforms tailored
for the Saudi market. Our core offering is an adaptive learning app that personalizes educational
content for K-12 students, enhancing engagement and academic outcomes. Unlike generic elearning platforms, our app uses AI to analyze student performance and customize lessons in realtime, addressing individual learning gaps. This differentiation stems from integrating culturally
relevant content, aligning with Saudi Arabia’s Vision 2030 emphasis on education reform. Our
mission is to empower Saudi youth with accessible, high-quality education through innovative
technology, fostering a knowledge-driven society. In the short term, we aim to onboard 10,000
users within the first year and partner with five local schools. Long-term goals include expanding
to GCC countries and integrating vocational training modules by 2030. Our target market
comprises Saudi students aged 6-18, primarily in urban centers like Riyadh, Jeddah, and
Dammam. Parents, who value educational excellence, and schools seeking innovative tools are
secondary customers. Our demographic is tech-savvy, values academic success, and is passionate
about cultural alignment in education.
b. Business Philosophy
At VisionaryLabs, integrity, innovation, and inclusivity drive our operations. We prioritize usercentric design and ethical AI use, ensuring data privacy and cultural sensitivity. The e-learning
industry in Saudi Arabia is growing, fueled by Vision 2030’s digital transformation goals. We
foresee increased demand for personalized learning as traditional education systems evolve.
VisionaryLabs will capitalize on this by offering scalable, affordable solutions. Our strengths
include a skilled team with expertise in AI, education, and local market dynamics. My
background in software engineering and passion for education equip me to lead product
development. Our competitive edge lies in localized content and AI-driven personalization,
setting us apart from global competitors like Khan Academy. SWOT Analysis:
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Strengths: Innovative AI technology, culturally relevant content, strong local
partnerships.
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Weaknesses: Limited brand recognition, high initial R&D costs.
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Opportunities: Growing e-learning market, government support for tech startups.
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Threats: Competition from established platforms, regulatory changes.
Competition: Key competitors include global platforms like Coursera and local players like Noon
Academy. We differentiate through hyper-localized content and AI-driven personalization,
offering a tailored experience that resonates with Saudi students. Strategic partnerships with
schools and targeted marketing will help us capture market share.By blending innovation with
cultural alignment, VisionaryLabs is poised to redefine education in Saudi Arabia, empowering
the next generation with tools for success.
Reference
Visionary Labs – Future-proofing your company. (2022, March 18).
Services – visionary labs. (n.d.).
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