Description
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 3
Communications Management (MGT 421)
Due Date: 26/4/2025 @ 23:59
Course Name: Communication Management
Student’s Name:
Course Code: MGT421
Student’s ID Number:
Semester: 2nd Semester
CRN:
Academic Year: 2024-25-2nd
For Instructor’s Use only
Instructor’s Name: Dr.Seema Qureshi
Students’ Grade: /10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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Restricted – مقيد
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
2.2: Illustrate techniques and skills of correct business research report writing, learn
report writing style using an approved style; and, apply the basics of oral
communication in a presentation of a project, including, proper speech, organization,
use of graphical aids, and effective non-verbal communications.
Assignment-3: Business Proposal
Develop a detailed business proposal aimed at addressing a specific communication issue
or opportunity. This could be related to an organization’s communication strategy,
internal processes, or customer outreach.
Assignment Details:
1. Executive Summary (2.5 Marks)
Objective: Provide a clear and concise summary of the business proposal.
Details: This section should outline the purpose of the proposal, the problem or
opportunity it addresses, and a summary of the proposed solution.
2. Business Idea / Communication Problem (2.5 Marks)
Objective: Identify and explain the communication problem or opportunity you are
addressing.
Details: Describe the issue in detail, such as:
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A communication breakdown within a business.
A proposal to improve public relations or media outreach.
Enhancing internal communications for a company.
Utilizing social media to boost engagement with customers.
The need for a crisis communication plan.
3. Solution and Implementation (2.5 Marks)
Objective: Present a detailed plan for addressing the identified communication problem
or opportunity.
Details:
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Describe the solution you are proposing (e.g., a new communication strategy,
technology implementation, training program).
Break down the implementation process into clear steps, including timelines and
key milestones.
Identify resources required, such as personnel, budget, and technology.
Discuss potential challenges and how to overcome them.
Provide an overview of how success will be measured (e.g., through surveys,
engagement metrics, feedback from employees/customers).
4. Conclusion (2.5 Marks)
Objective: Summarize the key points of the proposal and reinforce the importance of the
suggested solution.
Details: Reiterate the business problem, proposed solution, and expected outcomes.
Discuss the long-term impact of your proposal on the organization.
Restricted – مقيد
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