MGT CASE 4 -42

Module 4 – Case

PERSUASION

Assignment Overview

For this assignment, take a close look at the required readings on the concepts of persuasion. Determine which one of them the six or seven principles is the most useful for you. (One article discusses six and others discuss seven, with unity being added to the list of principles.)

Case Assignment

When you have finished carefully reading these materials, write a 3- to 4-page paper, (which means not less than 3 full pages) addressing the following issues:

1.
Which of the principles of persuasion did you select as the most useful in your daily life? 

2.
Based on the ideas about persuasion that you read about in the background readings, write a memo (at least one page) to your employees trying to persuade them to spend the next two weekends volunteering at a shelter for homeless veterans. This memo shouldn’t be an “order” that they need to work on the weekend, but rather an attempt to persuade them to do so. Make sure to use the general concepts from Schachter (2021); or Nijssen et al., (2023); or Oswald et al. Bring in at least 3 of these scholarly readings into your assignment. 

3.
Conclude your paper with a discussion of how your memo applied the concepts from the background materials. Be specific as to what sources you used and what sections of your memo were influenced by which source.

Assignment Expectations

·
Case Assignments are to be prepared in Microsoft Word and should be 4 to 5 pages in length, in addition to a cover page (course name and number, module number, session name, student name, and date prepared) and a reference list. The paper should be double-spaced, using 12 pt. type in the Times New Roman font. It should consist of a 3- to 4-sentence introduction, a body that contains a properly formatted heading and discussion for each of the 3 questions, and a 3- to 4-sentence conclusion and use Trident University International’s cover page. The reference list page must be in APA format, current edition and contain 3 scholarly references (high quality journal articles or textbooks)..

·
Assignment content should include a brief introduction to the assignment, background information about the organization being studied, and discussion in terms of the concepts or theories being applied in the assignment.

·
Use headings and subheadings to improve presentation values.

·
Include both a References page and in-text citations. Attention is to be given to citing sources of information in-text as well as in the References page at the end of the paper. Citation and reference style instructions are available at 





 , Trident University’s Introduction to 


APA Style, 7th edition


 , or at APAstyle.org.

·
Submit your report in the Case dropbox for this module on or before the date due, as indicated on the TLC Homepage.

·
Since you are engaging in research, be sure to cite and reference the sources in APA format, 7th edition. The paper should be written in the third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see 


Differences Between First and Third Person


.

Submit the paper through the appropriate Dropbox by the due date. Your submission will be graded with the assignment’s grading rubric.

Module 4 – Background

PERSUASION

Required Reading

To introduce yourself to the topic of this module, let’s first take a look at the following regarding the work of Robert Cialdini:

Schachter, H. (2021, November 4). Six ways to better understand influence and persuasion: Robert Cialdini offers six universal principles for marketing, negotiating and dealing effectively with colleagues. 
The Globe and Mail (Online). Available in the Trident Online Library.

Now take a look at this more recent readings to further expand your knowledge of persuasion:
 
Nijssen, S. R. R., Müller, B. C. N., Gallinat, J., & Kühn, S. (2023). Applying persuasive messages to reduce public outdoor smoking: A pseudo‐randomized controlled trial. 
Applied Psychology: Health and Well-being, 15(1), 3-5. Open Access. Available in the Trident Online Library.

Oswald, S., Lewiński, M., Greco, S., & Villata, S. (2022). The pandemic of argumentation. 
Springer Nature. DOAB. Available in the Trident Online Library.

Sadamali Jayawardena, N., Thaichon, P., Quach, S., Razzaq, A., & Behl, A. (2023). The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review. 
Journal of Business Research, 160, 113739.  Available in the Trident Online Library.

Trimble M. (2021). Propaganda. 
The Ulster Medical Journal, 90(3), 133–134. Open Access. Available in the Trident Online Library.

Finally, note that for the SLP you will have to write your own persuasive memo. The above readings will give you an overview of the basic concepts of persuasion.

Optional Reading

Halttu, K., & Oinas-Kukkonen, H. (2022). Susceptibility to social influence strategies and persuasive system design: Exploring the relationship. 
Behaviour & Information Technology, 41(12), 2705-2726.  (see Related Work) Available in the Trident Online Library.

Heller, R., & Hobbs, R. (2021). Understanding propaganda: A conversation with Renee Hobbs. 
Phi Delta Kappan, 102(5), 33-37. Available in the Trident Online Library.