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وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Due Date: 22/03/2025 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: Second
CRN:
Academic Year:2021-22-2nd
For Instructor’s Use only
Instructor’s Name: Malak Alghamdi
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for
poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
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Recognize an understanding of the overall marketing concepts, goals and strategies within the
context of organizations goals and strategies. (LO-1)
Outline an understanding of the global competitive environment and the changing marketing
practices. (LO-2)
Demonstrate the ability to formulate marketing strategies that incorporate psychological and
sociological factors which influence consumer’s decision. (LO-3)
Critical Thinking
1. Choose a firm that currently manufactures and sells its products or services only in the
Kingdom of Saudi Arabia. Choose and defend a global entry strategy for the firm based on
the discussion made in Chapter-8. (3 Marks)
2. Marketers can use various targeting strategies like undifferentiated, differentiated,
concentrated, and micromarketing. With the help of suitable examples of any product of your
choice from the local market, critically examine the differences among these targeting
strategies: Chapter-9 (3 Marks)
3. Suppose Albaik wants to open a new restaurant. What are some secondary sources of
information that might be used to conduct research on potential new locations? Describe how
these sources might be used. Describe a method Albaik could use to gather primary research
on prospective locations. Do you think Albaik should conduct the primary or secondary
source research first? Why? Chapter-10 (4 Marks)
Important Note:
1. Answers must be submitted without plagiarism. If more than 20% it will be marked
zero.
2. Support your answers with at least 2 references.
3. Minimum word limit is 150 words for each Answer.
Good Luck
Answers
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