Description
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وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment 2
Strategic Management (MGT 401)
Due Date: 22/03/2025 @ 23:59
Course Name: Strategic Management
Student’s Name:
Course Code: MGT 401
Student’s ID Number:
Semester: Second
CRN: 25382
Academic Year:2024-25-2nd
For Instructor’s Use only
Instructor’s Name: Dr. Sager Alharthi
Students’ Grade:
/10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via the
allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention the question number clearly in their answers.
Late submissions will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answers must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
CLO1
CLO4
Recognize the basic concepts and terminology used in Strategic Management.
Describe the different issues related to environmental scanning, strategy formulation, and strategy
implementation in diversified organizations.
Explain the contribution of functional, business, and corporate strategies to the organization’s competitive
advantage.
Distinguish between different types and levels of strategy and strategy implementation.
CLO5
Demonstrate how executive leadership is an integral part of strategic management.
CLO6
Communicate issues, results, and recommendations coherently, and effectively regarding appropriate strategies
for different situations.
CLO2
CLO3
Case study: TomTom Company
Assignment Question(s):
Read carefully case study No. 21 from your textbook (entitled ‘TomTom: New Competition
Everywhere! By Alan N. Hoffman) and briefly answer the following questions: (1 mark for each question)
1. What competitive strategy does TomTom company use?
2. Apply the five forces of M. Porter’s framework to analyze the industry to which TomTom company
belongs.
Detail the different functional strategies employed by this company.
Explain TomTom company’s relationship with its primary stakeholders.
Outline TomTom’s market position.
Identify the core competencies of this company
Discuss at least TWO strategic alliances (such as acquisitions, outsourcing, joint ventures, etc.)
utilized by this company Were they successful? Justify your answer.
8. What main challenges has TomTom company faced?
9. Evaluate the competitive advantage of TomTom in its market.
10. Suggest recommendations for TomTom company to enhance its competitive advantage.
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Notes.
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Be brief while answering the questions.
Please do not copy/paste sentences from the case study text.
It is highly recommended to use the vocabulary/terminology used in your course of MGT401.
You do not need to use other references to answer the questions in this case; limit your answers to what is provided
in the studied case.
Good Luck
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