Kibata

Sign In

Our Services

Get 15% Discount on your First Order

Order Now
[rank_math_breadcrumb]

MKT/574: Marketing: Social, Mobile, And Analytics

I need help with some assignments 


Wk 1 – Apply: Assessment Prep: Business Selection

Top of Form

Bottom of Form

Assignment Content

In this course, you will develop a strategic marketing plan for a selected business that you will use throughout this course. To do so, the assignments and summative assessments in this course build on each other, and you will develop your strategic marketing plan in sections. Please do not integrate previously used content from other courses or assessments outside of this course. 

Review the 
Strategic Marketing Plan Template to get an understanding of the type of information you will need throughout this course.

Select 1 well-known business you would like to research and use as the basis for developing a marketing campaign. Refer to the following resources, as needed, for assistance selecting a business and locating information about it:

· Marketing professional organizations, such as 
4 A’s website or 
American Marketing Association website

·
Get Started with Marketing Research page on the University Library website

· Business databases on the 
Week 1 University Library

 Consider the following during your business selection process:

· The business you select will be used throughout the weekly assignments and summative assessments in this course.

· It will be to your benefit to select a business whose information is easily accessible. While you will base your plan on the actual business, there may be parts of this assignment that will require you to use your knowledge and resources to make an informed plan.

Develop a 350- to 700-word outline for your selected business in which you include the following information that you will use to complete portions of your Week 2 summative assessment:  

· Mission statement

· Vision statement

· Product line description

· Business information, such as the size of the business

· Current target markets

· Current marketing tactics

Cite sources to support your outline.

Format citations and references according to APA guidelines.

Submit your outline.

 


Bottom of Form


Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan

Top of Form

Bottom of Form

Exam Content

This summative assessment is the start of inputting information into the Strategic Marketing Plan Template. You will complete portions of this template in Weeks 2, 4, and 6, and prepare for sections of it throughout this course. 

The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts. 

Access the 
Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course.

Submit your completed Wk 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template. 


Wk 4 – Apply: Summative Assessment: Part B: Strategic Marketing Plan

Top of Form

Bottom of Form

Exam Content

This week you continue your strategic marketing plan for your selected business. The data analysis part of the plan is about analyzing the marketing data that’s available, including internal, secondary, primary, and customer relationship management (CRM) data. You will also need to identify sources for each type of data.

Access the Strategic Marketing Plan Template that you submitted in Week 2 that contains your completed information for Part A.

Review the feedback you received from your faculty member on your Wk 2 – Apply: Summative Assessment: Part A: Strategic Marketing Plan assignment and incorporate the feedback into the next part of your strategic marketing plan.

Complete Part B: Marketing Data Analysis of the Strategic Marketing Plan Template in the same document that contains your completed Part A. You will complete Part C later in this course.

Submit your Strategic Marketing Plan Template that contains completed information for Part B and revised information for Part A. 

Rubric Details FOR WEEK 4

1. Internal Data: Evaluate internal sources of information available inside the organization and what information will be received from each source. 20% of total grade

2. Primary Data: Evaluate primary data needs to create and evaluate the marketing plan. 20% of total grade

3. Secondary Data: Evaluate secondary data sources and the specific information needed from each source. 20% of total grade

4. Customer Relationship Management: Establish customer touchpoints and develop appropriate CRM measures for customer acquisition, retention, and profitability. 35% of total grade

5. Digital Fluency: Digital tool literacy 5% of total grade

 

Wk 5 – Apply: Assessment Prep: Communication Channel Selection

Top of Form

Marketing communications channels, whether traditional or online, are used to attract buyers and increase customer loyalty. Different channels are used for different reasons, such as for reaching specific demographics or for their functionality. Marketing teams must analyze various communication channels to determine the best fit for their product or service. Within the marketing plan, teams must identify the channels that can be used to convey key messages.

Using your selected business from the previous assessments, create an outline in which you:

· Select and identify at least 5 marketing communication channels that could be used to reach selected audiences that area fit for your selected business. These should include online and traditional communication channels to convey key messages.

· Determine the advantages and disadvantages of each selection.

Note: This outline will be used within the Wk 6 – Apply: Summative Assessment: Part C: Strategic Marketing Plan.

Cite sources to support your assignment.

Format your citations and references according to APA guidelines.

Submit your outline.

Bottom of Form


Wk 6 – Apply: Summative Assessment: Part C: Strategic Marketing Plan

Top of Form

Bottom of Form

Top of Form

This week you will complete your strategic marketing plan for your selected business by identifying customer segments, developing an implementation plan, evaluating communication channels, and determining metrics. You will submit all 3 parts of your strategic marketing plan you have worked on in this course in 1 document.

Access the Strategic Marketing Plan Template that you submitted in Week 4 that contains your completed information for Parts A and B.  

Review your faculty member’s feedback on your Wk 4 – Apply: Summative Assessment: Part B: Strategic Marketing Plan assignment and incorporate feedback into your plan.

Complete Wk 6 – Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring of the Strategic Marketing Plan in the same document that contains your completed Parts A and B.

Submit your Strategic Marketing Plan Template that contains completed information for Parts A, B, and C.   Bottom of Form

Bottom of Form

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Order Now

Related Questions

FIN 6301 Unit V DB R1

2 Corporate Finance ECO 6301 Unit V DB Reply 1 • Your response post to class classmate should be at least 150 words in length. • Your response post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or

FIN 6301 Unit V DB R2

2 Corporate Finance ECO 6301 Unit V DB Reply 2 • Your response post to class classmate should be at least 150 words in length. • Your response post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or

BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

discussion and assignment ASSIGNMENT Brand Extension Assignment For this assignment, you are asked to choose an  existing brand and create a  brand extension for that brand. This is not connected to your final paper topic, so you can use any brand, including your final paper topic for this deliverable. Your goal is

Cash Budget

See attached Please complete Excel template provided The goal of this assignment is to demonstrate the process of construction and utilization of a cash budget for a company. The assignment is closely related to Course Objectives #02. For this assignment we consider the monthly cash budget for six months (January

Final Project: Present a Business Plan

   Final Project: Present a Business Plan WHO: You are the entrepreneur, and your job is to present a business plan for your entrepreneurial venture (I was thinking of a truck parking stop).

Deliverable 7 – Strategic Implementation of Quality Initiatives

  Competencies Analyze the history of healthcare quality improvement and how it shapes current and future quality initiatives. Evaluate patient care clinical outcomes using quality improvement principles. Evaluate healthcare quality measures and their use in diverse populations and settings. Apply models of quality improvement to institutional challenges within the healthcare

Week 4 Discussion Response- Account for Managment Decision Making

Account for Management Decision Making Week 4 Learning Resources Costs There are many different types of costs that impact a manager’s decision making. Therefore, it is imperative that managers understand what each type is as well as the ones relevant to a specific decision. In these resources, you will examine

Marketing Strategy

Marketing Strategy is already completed but need to make improvements based on feedback. I will share the document i have prepared thus far with the feedback, referrences.

Unit VIII FP

see attached Unit VIII A Case Analysis of AMC Assignment objective: AMC is the largest movie theater operator in the world. AMC recently became a popular meme stock. Take a few minutes to learn more about AMC Theaters . Length: Your submission is required to be at least 5 pages

Unit VII J

see attached Unit VII Journal Journal objective: Auctions can be an important tool for selling/buying goods and gathering information. Auctions are used in multiple venues including agriculture, eBay, and distressed asset sales. The seller does not have to worry about estimating demand and setting a price because the demanders will

3-2 Case Brief: Module Three Case Brief Listen

 Read and brief the case provided in this module’s resources. In addition to the brief, discuss the impact of the case on statutory law related to premises liability as a result of the court’s decision. 

Social, Behavioral, and Psychosocial Aspects of Epidemiology

Please respond to the following: After reviewing this week’s readings, analyze how social, behavioral, and psychosocial aspects of epidemiology are used to make decisions in a health care setting. Imagine you are going to work in a health care setting after finishing your readings for this week. How would you

Complete an Accounting Cycle

Complete an Accounting Cycle.  1. The directions needed are in the file named “Project”. All templates to be filled out are on this file. Questions are in order as you go down further the file. All questions/templates need to be filled out for this assignment. 2. The infomation needed to

Business & Finance help with business analytic assignment

BUSA 415 – Mini-Project 1 Instructions · Please upload your MS-Word document to D2L. · When submitting the milestone document please save the document using the following format (name BUSA 415 Fall 2025 MP1). For example, if I were submitting this document then the document should be saved as Anil

HRM 6302 Unit V DB

2 Employment Law HRM 6302 Unit I DB Initial posts should be a minimum of 400 words and use at least two supporting references. You can use the text for this course as one of the reference sources. Part I: Under the Federal Arbitration Act (FAA), employers can require their

FIN 6301 Unit V DB

2 Corporate Finance ECO 6301 Unit V DB • Your initial post should be at least 300 words in length. • Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material. Valuation, Governance, and

Business Organizational Theory ( Business 522)

Questions What are the arguments for Halogen Analytics going international? What are the arguments for Halogen staying focused on the U.S. market? Which of the three international strategy options—open its own offices, take on foreign partners, license its products—would you recommend? Explain why.

hw help

NEED HELP Purpose: The purpose of this assignment is to gain a deeper understanding of the supply and demand model and use the model to explain why either the supply or the demand curve is shifting and how the shift affects equilibrium price and quantity. Skills: This assignment should help