MKT/Discussion Post
Discussion : The Right Social Media for Your Business
(((Part 1)))
Selecting Messages for Social Media Channels
As part of Module 1’s Session Long Project, you selected two social media channels that will be associated with your business and provide branding and communication opportunities. Module 1 provided an opportunity to research, define, and analyze a target market. The community surrounding your business is diverse in many ways. Catering to a single profile could alienate other groups of consumers. Matching the business, its communication, and social media channels is a delicate balance that can reap rewards.
(((Please see attached file for Module 1 SLP)))
Module 2 Discussion Part1 Resources
9 Call to Action Best Practices to Improve Your Marketing Strategy (2022)What Is a Call to Action? (Meaning, Tips, and Examples) (2022) Create engaging and effective social media content (2022) How brands can build inclusive campaigns year-round (2022)10 KEY call to action (CTA) marketing tips that will increase conversions on your website, emails, ads, and more (2022)
Part 1 Discussion Post
For this discussion, you will create two posts or entries for one social media channel and provide rationale for your messages based on research completed last module. Include why the social media channel supports the target markets addressed. (Research Support Required)
- The first social media post will be a general call to action for your main target market.
- The second post will focus on delivering an inclusive message to engage a group or groups outside of your target profile.
Include a link to your website, social media, and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac.
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
(((Part 2)))
Authentically Connecting with Diverse Consumer Groups
The social unrest of 2020 ushered in an era of analysis for businesses worldwide. Many corporations began looking at their marketing communications, so they better addressed the needs and viewpoints of different groups of consumers. Some companies reached out to underserved consumers because the movement was trending, whereas others incorporated inclusivity into their overall mission and vision.
Module 2 Discussion Part 2 Resources
The rise of the inclusive consumer (2022)5 Ways Diversity and Inclusion Impact the Customer Experience (2022)Inclusion doesn’t end with the creative — a diverse media plan is crucial, too (2022) 65% of US consumers expect brands to promote diversity and inclusion in online advertising but 53% do not feel fully represented (2022) 7 Steps for Creating an Inclusive Marketing Strategy (2022)
For this discussion, you will create two posts or entries for your second social media channel and provide rationale for your messages and groups selected based on research completed last module. Include why the social media channel supports the markets addressed. (Research Support Required)
- The first social media post will be a call to action for a group outside of your main target profile.
- The second post will focus on delivering an inclusive message to engage a group outside of your target profile.
Include a link to your website, social media, and a screenshot of the posts. Screenshot on Windows or Screenshot on Mac.
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
