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mng201,dosary

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I want a correct and complete solution for all paragraphs. I must adhere to the instructions. I don’t want plagiarism. I don’t want similarities. I don’t want a solution using artificial intelligence. I want a correct solution.

Put the solution inside the file. Include all requirements. Errors are not tolerated.

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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment-2
MGT 402-Entrepreneurship and small business
Due Date: 01/11/2025 @ 23:59

Course Name: Entrepreneurship and small
business

Student’s Name:

Course Code: MGT402

Student’s ID Number:

Semester: First

CRN:
Academic Year: 2025-26

For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Alhashem
Students’ Grade: Marks Obtained/ 10
Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted

Weight 10 Marks

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)

Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.

4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?

Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?

Note: Use APA style of referencing

Answers:
3.
4.

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 18/10/2025 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name: Abdullah aldosari

Semester: 1st Semester

CRN:16147

Student’s ID Number: s220034887

Academic Year:2025-26-1st

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY







Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.

Restricted – ‫مقيد‬

• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?

Note: Use APA style of referencing

Restricted – ‫مقيد‬

Answers
1. Owners, Capital Structure, and Company Profile.
a. Name of business, address, and email
EcoSmart Solutions is a sustainable technology firm located on King Abdulaziz
Road, Jubail, Saudi Arabia. The company specializes in offering smart home solutions
that are environmentally friendly, facilitating energy efficiency and sustainable living.
EcoSmart Solutions allows customers and business partners to communicate with it
through email at [email protected].
b. Form of Ownership
EcoSmart Solutions is a Limited Liability Company (LLC), which provides legal
protection to the company’s owners and allows for flexibility in its operations. Such a
structure was selected to separate personal and business liabilities and attract potential
investors. Three partners (the founder, the two co-investors) who will contribute their
knowledge of business activities, technology, and customer support, own 60% and 20%
of the company, respectively.
c. Investment Capital
The initial capital of the business is SAR 500,000, which has been raised through
personal savings and a small business loan from the Saudi Small and Medium Enterprises
Authority (Monsha’at). This capital will cover office expenses, setup costs, marketing,
equipment, and inventory, with a small amount set aside as a contingency fund against

Restricted – ‫مقيد‬

unforeseen expenses. The government grants and prospective investors will be interested
in future capital expansion with a view to sustainable business practices.

2. The company’s Business description.
A. Scope and Type of Business
EcoSmart Solutions is an environmentally friendly technology company that
offers environmentally friendly smart home appliances. The company provides a range of
products, including smart thermostats, energy-efficient lighting, and automated home
systems, that can help reduce energy consumption and promote sustainable living. The
company is positioned at the intersection of the smart home business and the
sustainability market, which is rapidly evolving both globally and in Saudi Arabia,
particularly with the implementation of the Vision 2030 project.
Business Idea
The vision of building smart, energy-efficient homes that help achieve a
sustainable future is the core concept of EcoSmart Solutions. The differentiator is that we
sell customizable smart home systems, which will lower energy consumption, aligning
with Saudi Arabia’s Vision 2030 goal of environmental sustainability.
Our local customization and high-quality service, including complete installation
and maintenance, is what makes us stand out. Our products are designed to meet the
specific needs of Saudi households, unlike our competitors, who provide generic
products. We consider local climatic conditions, power usage patterns, and consumer

Restricted – ‫مقيد‬

trends in our product development. Our customer experience is holistic, as we provide
ongoing technical support and education to help customers achieve maximum energy
savings.
Mission Statement:

“To provide innovative, eco-friendly smart home solutions that are innovative,
eco-friendly, and enable individuals and businesses to reduce their energy use, decrease
their costs, and create a sustainable future”.
Short-Term Goals

Establish a physical and virtual presence in the Eastern Province of Saudi Arabia.

Grow to SAR 1 million in revenue in the first year of operation.

Achieve customer loyalty with 500 customers within the first year.

Start strategic alliances with local utility firms to offer combined incentives to
energy-saving consumers.
Long-Term Goals

Expand business to other major cities, such as Riyadh and Jeddah, within three
years.

Develop its own smart home technology tailored to the needs of Saudi consumers.

Collaborate with the government on sustainable programs aligned with Vision
2030.

Restricted – ‫مقيد‬

Achieve a 15 per cent market share of smart homes in Saudi Arabia after the 5th
year of operation.
Target Market and Demographics:
We primarily aim to assist homeowners and small businesses that want to save on

their energy spending sustainably. We will target both urban and suburban regions of
Saudi Arabia, with the initial focus on Jubail, followed by Riyadh and Jeddah.
Generally, our customers are tech-savvy individuals aged 25-45 years who are
concerned with convenience, cost savings, and environmental sustainability. They
appreciate an intelligent lifestyle and environmentally friendly technologies. We will also
focus on corporate customers with substantial bills to pay, aiming to reduce their
operational costs through the use of innovative energy solutions. This will enable us to
serve both residential and commercial markets, thereby increasing our revenue sources.
B. Business Philosophy
EcoSmart Solutions is founded on the fact that sustainable change can be
achieved through technology. We have established our core values, which include
innovation, sustainability, customer-focused service, and community involvement. Our
mission is to provide high-quality products, promote environmental responsibility, and
deliver outstanding customer experiences.
Industry Description:
The smart home business is a rapidly growing industry worldwide, as well as in
Saudi Arabia. In conjunction with the growing awareness of energy conservation and
government policies, such as Vision 2030, the market for smart, environmentally friendly

Restricted – ‫مقيد‬

solutions is expected to experience tremendous growth potential over the upcoming
decade.
The market research indicates that the smart home market in Saudi Arabia is
increasing by 23 percent annually, and energy-efficient technologies are at the forefront.
EcoSmart Solutions will capitalize on this growth by providing customized solutions and
forming strategic partnerships with key stakeholders.
Company Strengths and Core Competencies:
The innovation of its product line, excellent customer service, local knowledge,
sustainability orientation, and scalability are the strengths and core competencies of
EcoSmart Solutions. The company offers a range of innovative and energy-efficient
smart home solutions designed to meet contemporary lifestyles. We will provide our
customers with personalized product customization, professional installation, and postsale support, ensuring customer satisfaction. Our solutions cater to local consumer needs
and are tailored to comply with regulatory standards, leveraging our in-depth knowledge
of the Saudi market. We have a high level of correspondence with national policies
regarding energy efficiency, which contributes to the credibility and market positioning
of our brand. Additionally, we have a flexible business model that allows us to expand
our operations to various cities, delivering high-quality service and customer care.
Risk Assessment (SWOT Analysis):
Strengths:

Restricted – ‫مقيد‬

New green products.

Good support of Saudi Vision 2030 objectives.

Individual customer service and custom solutions.
Weaknesses:

Low brand awareness during the first stage.

Expensive start-up costs of inventory and marketing.
Opportunities:

Increased need for innovative, sustainable home solutions.

Government subsidies and regulation of environmentally friendly companies.

A growing urban area in search of an energy-efficient lifestyle.

Threats:

Threat of substitutes from other smart home brands worldwide.

The rapid rate of technological demands requires constant innovation.

The possible economic changes that affect consumer expenditure.
Competition and Competitive Advantage:
EcoSmart Solutions is competing with international smart home brands and

domestic technology service providers. To differentiate ourselves, we stress personalized
service by providing custom solutions tailored to the unique needs of Saudi customers.
We possess a deep understanding of the local market, enabling us to develop products
and services that comply with Saudi regulations and align with local culture. We also
offer comprehensive after-sales services, including maintenance schemes, to ensure our
customers’ long-term satisfaction. With an emphasis on locally differentiated solutions,
outstanding customer service, and a high level of sustainability, EcoSmart Solutions aims

Restricted – ‫مقيد‬

to capture a significant portion of the growing smart home market in Saudi Arabia and
establish a sustainable customer base.

Restricted – ‫مقيد‬

References
Al-Saggaf, Y. (2020). Smart home technology in Saudi Arabia: Adoption, challenges,
and prospects. International Journal of Smart Home Technologies, 14(3), 45-58.

Alsharif, F., & Qurashi, J. (2021). The impact of Vision 2030 on sustainable business
practices in Saudi Arabia. Journal of Business and Sustainability, 9(2), 112-130.

Bakr, S. A., & Napier, C. J. (2022). Adopting the international financial reporting
standard for small and medium-sized entities in Saudi Arabia. Journal of
Economic and Administrative Sciences, 38(1), 18-40.
Ghaithan, A. M., & Al-Mutairi, S. (2022). Smart home technologies and energy
efficiency: Trends and consumer behavior in Saudi Arabia. Energy and
Environment Research, 15(1), 23-38.
Statista. (2023). Smart home market in Saudi Arabia: Revenue, growth, and forecasts
(2023-2030). Retrieved from

Restricted – ‫مقيد‬

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment-2
MGT 402-Entrepreneurship and small business
Due Date: 01/11/2025 @ 23:59

Course Name: Entrepreneurship and small
business

Student’s Name:

Course Code: MGT402

Student’s ID Number:

Semester: First

CRN:
Academic Year: 2025-26

For Instructor’s Use only
Instructor’s Name: Dr. Mohammed Alhashem
Students’ Grade: Marks Obtained/ 10
Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY

The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

Assignments submitted through email will not be accepted.

Students are advised to make their work clear and well presented; marks may be reduced for poor
presentation. This includes filling your information on the cover page.

Students must mention question number clearly in their answer.

Late submission will NOT be accepted.

Avoid plagiarism, the work should be in your own words, copying from students or other resources
without proper referencing will result in ZERO marks. No exceptions.

All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures
containing text will be accepted and will be considered plagiarism).

Submissions without this cover page will NOT be accepted

Weight 10 Marks

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses of
small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable business
model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.
(In Continuation to the Assignment 1)

Write brief notes on the following objectives:
3. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level
of quality or unique or proprietary features.

4. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The
marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?

Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?

Note: Use APA style of referencing

Answers:
3.
4.

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