Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

mod 5 pestle

Mod 4 Activity: Conduct an Environmental Scan (PESTLE analysis) 

·
Due Tuesday by 11:59pm

 

·
Points 100

·
File Types pdf, doc, and docx

Instructions
Links to an external site.

In this activity, you will conduct a PESTLE analysis — (an initialism for ”
Political, 
Economic, 
Social, 
Technological, 
Legal, 
Environmental”) and prepare a report on your findings.

A PESTLE analysis–also known as PESTEL (reverse ordering of last two dimensions), or PEST (omitting last two)– is a marketing tool often used when a company wants to launch a new product or enter into a new market. To be successful, the firm must have broad understanding of relevant factors in its operating environment and how these may impact its new initiative. A PESTLE also illuminates industry trends, risks, and opportunities.

1.
Please read 

this short webpageLinks to an external site.

 for an overview of how to conduct a PESTLE analysis. You may also want to review company and industry case analyses on 

this pageLinks to an external site.

.


2. For your chosen firm (ideally your applied project firm), conduct research to understand each of the six dimensions (see below). Focus on the elements that relate most to your case.

Data sources might include:

· the company’s annual report (especially the “RISKS” section);

· ASU’s 
PASSPORT database;

·

· resources outlined in this marketing course 
library guide; 

· trend reports, such as the World Economic Forum’s reports on 
Global Risks
Cybersecurity, and 
Artificial Intelligence; and

· foresight reports by the 
European Union and 
National Intelligence Council.

You can also do a Google search to find information about your company’s industry, risks, and opportunities, and to see if a PESTLE analysis has been done for your company already. 
CAUTION: Do not assume that what you find is still relevant (see CAVEATS section below). You’ll still need to research current data, relevant factors, and emerging contexts (e.g., COVID-19, or Market Chaos and Cuts in Federal Aid in 2025, etc).

3. Write at least a 
paragraph (WITH ITS CORRESPONDING LABEL) for each dimension. If a dimension is not relevant, write a couple of sentences describing what data you looked at and how you came to the conclusion it was not relevant.

Organize your paper as follows


1. Purpose of the analysis
2-3 sentences describing why the insights gleaned from this analysis will be helpful to the organization. Frame it in terms of how this new understanding will help to solve the problem you are addressing in your applied project, or how the analysis will increase the likelihood of success for leveraging the opportunity you want to explore. 


2. PESTLE dimensions:  
Write 1 paragraph for 
each of the following aspects describing the relevant data you found. 
Please be sure to include your data sources and cite appropriately for each dimension. Label each category with subheadings as below:


Political

 
factors

: What existing or potential external conflicts, interests, and power might impact the firm? What government interventions in the economy should it be aware of?  Examples of relevant factors include: a) government policies, leadership, and change; b) foreign trade policies; c) political (in)stability and internal political issues and trends; d) tax policy; e) regulation and deregulation trends; and f) 
corruption levelsLinks to an external site.


Economic factors:
 current and projected economic growth; inflation and interest rates; job growth and unemployment; labor costs; impact of globalization; disposable income of consumers and businesses; likely changes in the economic environment.


Social factors:
 demographics (age, gender, race, family size); consumer attitudes, opinions, and buying patterns; population growth rate and employment patterns; socio-cultural changes; ethnic and religious trends; living standards; levels of social cohesion/social polarization.


Technological

 
factors

: e.g., new ways of producing goods and services; new ways of distributing goods and services; and new ways of communicating with target markets.


Environmental

 
factors

: availability or scarcity of raw materials; pollution targets; doing business as an ethical and sustainable company; carbon footprint targets.


Legal factors:
 health and safety regulations; equal opportunity laws; advertising standards; consumer rights and laws; product labeling and product safety.


Historic factors
While not typically included in management analyses, it could be helpful to consider historical factors that influenced the current operating context. Two examples:

·
History of policing in the United StatesLinks to an external site.

·
History of public education in the United StatesLinks to an external site.

3.
 
Analysis
What does all this information mean? How does it relate to the problem you are trying to solve, or the opportunity you are exploring?  This paragraph needs to be fully developed. 

4. 
Caveats
Acknowledge the limitations of your analysis. These might include: there could be relevant information that did not show up in your search; conditions might change, making the information and/or factors you identified inaccurate or irrelevant; your analysis was based on assumptions (list 2-3) which may not be accurate; and data came from external sources (you didn’t collect it yourself), so you are relying on accuracy of those sources.

5. 
Key Takeaway
What are one to two main ideas you want the reader to take away from your analytical insights?

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

team draft preview

Hello Tenacity Crew, Keep going! Yall are in the home stretch. When I reviewed your training, I saw multiple team members working on it, so hopefully this feedback is helpful in giving you an outsider’s view of the training so far. Fantastic work on the handout by the way! I

human resources

Maya has just been hired as the chief executive officer (CEO) to turn around Phoenix Solutions, a once-thriving tech company now struggling with declining revenues, high turnover, and employee engagement scores that are taking a nosedive. During her first week, Maya discovered that the performance management system was in shambles.

management

  A) Create your submission (answers) on PowerPoint slide(s), including a recording via video/audio (in your PowerPoint) explaining your submission, and addressing each question individually, which is to be at least 2 minutes and no more than 3 minutes.  Your file can be a PPT, mp4, but experience has proven

management

 The CEO of your organization wants to improve employee morale. Recently, she went to a conference at which she heard people talking about “open-book management.” According to the conference attendees, many companies have achieved good results by sharing all of their financial statements with employees. But your CEO isn’t sure

CASE1

Module 1 – Case Knowledge Transfer; Performance Management; On-The-Job Training Knowledge Transfer Many employers do not have a plan to manage and transfer knowledge. Because workforce dynamics have changed, there is a greater need than ever for a knowledge-transfer strategy. Business wisdom is taken from organizations with retirements, resignations, and

SLP1

Module 1 – SLP Knowledge Transfer; Performance Management; On-The-Job Training   (Signature Assignment: Oral Communications, Introduced Level) Required Video: Review the following video and follow it carefully as you prepare your assignment. For this assignment, view the video, which immediately follows. The video explains an exciting new performance appraisal approach where

Qualitative Data Collection & Analysis in Action

Qualitative Data Collection & Analysis in Action · Due Wednesday by 11:59pm Purpose: The purpose of this assignment is to provide students with hands-on experience in designing, collecting, coding, and analyzing qualitative data related to organizational leadership. Students will apply principles from Chapters 11 and 12 of the textbook to explore leadership behaviors,

Multicultural

Part A Discussion questions Where are you really from? It’s a question that immigrant communities of color across different generations are asked all the time. In this audio and video series, they take back the narrative and answer that question on their own terms, one conversation at a time —

VII

See attached VII Case Study Assignment The employees at your organization have formed a union, and the bargaining process now begins. Write a case study in which you analyze the situation. First, begin with background information about the negotiation, and make certain to address the areas below. · Identify the

VIII

See Attached Unit VIII Journal Explain the advice you would give to an executive team on how they can advance employee motivation and improve employee engagement to prevent or minimize unionization. Be sure to consider leadership theories that could advance employee motivation and the role of culture in human resource

cultural competence

Demonstrate cultural competency. Recognize and address assumptions about caregiving roles in different cultural or multi-generational households. · Single story and why we stereotype (heuristics); · Pygmalion effect (could be too heavy for the learner audience – need to tailor language) This is what I found on Chatgpt, but I just

ogl 570 Research

Applied Project Prospectus (Directions). The paper will look just like the attached example sent. This is the draft for the final paper that you have been working on for me in the last five weeks. I need you to take your time and look through the other assignments that I

HR Capstone Project

Please see attached Module 5 image5.png image6.png image7.png image1.png image2.png image3.png image4.png

DISCUSSION 1

The most common type of training at all levels of an organization is on-the-job training. Whether the training is planned or not, people tend to learn from their job experiences. Based on your experiences, discuss the value of on-the-job training. How should we as HRM professionals objectively determine the ‘value’

management

  you are to express your opinion either in support of or against Performance Appraisals and explain why, using your sourced information to support your stance Provide link(s) to your sources

wk 5 ogl 552

Module 5: Discussion OGL 552 Before participating in the discussion, please read and view the following:     View:   Chimanda Ngozi Adichie: The Danger of a Single Story Our lives and cultures are composed of many overlapping stories. Novelist Chimamanda Adichie tells the story of how she found her authentic cultural voice

english

  What are some of the possible advantages and disadvantages of the “draft approach” to placing candidates in business units?