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Comprehensive Marketing Plan Final SubmissionDirections:
Please complete the remaining sections of the global marketing plan paper, including:
Marketing mix (the seven Ps – product, place, promotion, price, people, process, physical evidence). –
- Product: Specifications, types, customer service, packaging, branding.
- Place: Distribution methods, channel structure.
- Promotion: Promotion blend to meet desired objectives: advertising, public relations, sales promotion and other methods to be utilized.
- Price: Suggested prices, pricing flexibility depending on the characteristics of the environment and competition, price escalation issues.
- People: Discuss customer service procedures. Customer Relationship Management (CRM).
- Process: Discuss the process involved in converting your raw materials into the finished product. Describe your research and development efforts.
- Physical Evidence: Describe your website, your physical stores.
- Implementation: Provide a detailed description of how the strategy will be executed over time.
- Controls: Discuss techniques that will be used to ensure that the strategy implementation is done according to the stated plan.
- Financial Information: Budgets for the first three years of operation – A basic Profit and Loss Statement showing your projections.
In addition to the sections provided above, please ensure that all sections that fall under the part IV Preliminary Marketing Plan are completed (pp. 651-659 of the textbook, 19th edition) – Cultural Analysis, Economic Analysis, Preliminary Marketing Plan.
Note: You do not need to submit here the parts of the paper you completed in modules 3 and 5.
Also, please connect textbook concepts/terms/ themes to your paper. You must apply textbook concepts from multiple chapters into your paper. For example, the environment analysis can be connected to the different concepts found in chapters 1 through 7. The pricing section should be connected to chapter 18 (pricing), etc. Please properly highlight those parts of the paper where you apply and describe textbook concepts and themes. The examples covered in class, the module lecture page links should be also considered as part of your review for the paper.
The textbook concepts that you apply can be categorized into any of the existing sections of the plan outline or you can create new sections for these concepts.
Submission Requirements:
- The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
- The paper is to be at least 3000-4000 words in length, current APA style, the title and reference pages should not be included in the word count.
- The reference page should include all of the references for each section of the Marketing Plan.
- Your submission will be assessed through Turnitin.
- Complete and submit the assignment by 11:59 PM ET on Sunday.
- Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.
