Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Overview In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share

Overview

In today’s information age, customers have access to various digital platforms to access and share information. Customers also use these platforms to communicate with service providers, share opinions, and provide feedback. Therefore, it is important for product owners and service providers to be ready with a response plan for all communications over digital platforms.

You are a regional marketing director of a theme park and responsible for designing marketing strategy for the reopening of the park. Each department is helping you with the relevant and required information. As the date of reopening of the parks gets closer, the business intelligence unit of the organization in the scenario has noticed a surge of negative opinions among consumers. This is evident not only on social media platforms but also across a host of other digital media platforms, such as the organization’s websites and other digital information sources. A major cause of concern is that the organization’s ethics are being questioned in most of these negative opinions.

The business intelligence unit has sent a memo to share their concerns. The CMO has asked you to respond to this memo by creating a recommendation report.

Prompt

Write a recommendation report, in a memo format, to the CMO of the organization in the course scenario, describing the strategies to minimize the negative opinion from consumers. Refer to the Business Intelligence Memo to ensure adjustments and additions to the plan for stopping negative publicity. In your memo, emphasize the need for cross-functional effort alignment, crisis management, social media response methods, and CSR communications.

Specifically, you must address the following criteria:

  1. Describe how you must now pivot from your previous plan to introduce strategic changes to stop negative publicity.
    • Which two steps will you take to effectively address the negative publicity related to the park re-opening?
  2. Describe the cross-functional effort alignment.
    • How can the organization’s sales and operations departments help address the negative publicity?
    • How can you use marketing channels to communicate the safety measures to the customers?
  3. Explain how a crisis communication plan can improve the organization’s image, when aligned with ethical practices.
    • How would you use your public relations efforts in crisis communication?
    • How would you use your corporate website for crisis communication?
  4. Describe the social media response methods to be used in this scenario.
    • How would you address negative comments?
    • How would you answer the safety-related questions?
  5. Describe the corporate social responsibility (CSR) communications strategy in this scenario.
    • What are the key CSR initiatives and policies for the organization?
    • What are the key channels of communicating the CSR initiatives?

What to Submit

Submit a  2- to 3-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Consult the Shapiro Library APA Style Guide for more information.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

10-1 MBA 699Report: After-Action Review MBA 699 Module Ten Report Guidelines and RubricOverview Congratulations! The board of directors agreed to the sale of the organization. However, you have just

10-1 MBA 699Report: After-Action Review  MBA 699 Module Ten Report Guidelines and RubricOverview Congratulations! The board of directors agreed to the sale of the organization. However, you have just been notified that the primary buyer has withdrawn from the sale. After much negotiation, the alternative buyer you identified has acquired

10-2 MBA699 Journal: Personal Action Plan MBA 699 Module Ten Journal Guidelines and RubricOverview In Module One, you performed a personal SWOT analysis and reflected on your readiness for organizati

10-2 MBA699  Journal: Personal Action Plan MBA 699 Module Ten Journal Guidelines and RubricOverview In Module One, you performed a personal SWOT analysis and reflected on your readiness for organizational change. Then, throughout the course, you learned to lead and manage organizational change based on strategic decisions. You have also

Describe intelligence-led policing, contrasting it with community policing and problem-oriented policing. Please ensure to include a minimum of 250 words in your initial response and provide two or mo

Describe intelligence-led policing, contrasting it with community policing and problem-oriented policing. Please ensure to include a minimum of 250 words in your initial response and provide two or more scholarly sources in APA 7th edition with VALID URL sources and in text citations to support your response. 

MBA 699 Module Eight Memo Guidelines and RubricOverview You are a part of the strategic planning team. Your team will communicate the analysis and recommendations in a compelling report for the board

MBA 699 Module Eight Memo Guidelines and RubricOverview You are a part of the strategic planning team. Your team will communicate the analysis and recommendations in a compelling report for the board of directors. The report will also outline a change management strategy. To measure the success of your change

Discussion Imagine you are facilitating a board meeting for the real or fictional company that you selected for your weekly assignments. The board has gathered to hear specific insights regarding D&am

Discussion Imagine you are facilitating a board meeting for the real or fictional company that you selected for your weekly assignments. The board has gathered to hear specific insights regarding D&O insurance. Describe the ethical guidelines surrounding this process for your industry. How can the company use industry norms for

Discussion By now you have seen how complex and nuanced Enterprise Risk Management (ERM) is in both nature and operational execution. Read the article, Beyond good intentions: Navigating the ethical d

Discussion By now you have seen how complex and nuanced Enterprise Risk Management (ERM) is in both nature and operational execution. Read the article, Beyond good intentions: Navigating the ethical dilemmas facing the technology industry, and discuss the following questions: How can technology companies use ERM to overcome the ethical dilemmas

IntroductionAfter completing the business simulation at a competent level (a score above 0.000 for the cumulative total performance at the end of Q6), you will create a written report, using the attac

IntroductionAfter completing the business simulation at a competent level (a score above 0.000 for the cumulative total performance at the end of Q6), you will create a written report, using the attached “Business Analysis Template,” for stockholders and the board of directors to review. Analyze the decisions throughout the simulation

Discussion Risk profiles help individuals in power understand sources of risk in relation to goals or objectives during a period of time. Governmental leaders are currently challenged by cryptocurrenc

Discussion Risk profiles help individuals in power understand sources of risk in relation to goals or objectives during a period of time. Governmental leaders are currently challenged by cryptocurrency, unsure how to approach or navigate it. Discuss the risk profile and appetite of cryptocurrency. How can governmental leaders improve their

Discussion Over the course of the week, you have explored several factors which influence the approaches to managing risk a firm will take. With these insights in mind, read the following article: Big

Discussion Over the course of the week, you have explored several factors which influence the approaches to managing risk a firm will take. With these insights in mind, read the following article: Big business bosses are warning that supply chain issues and inflation are here to stay. After reading the article,

Discussion Read the abstract in this article: “Practical ethical challenges and moral distress among staff in a hospital COVID-19 screening service.” Using insights from this week’s readings, share an

Discussion Read the abstract in this article: “Practical ethical challenges and moral distress among staff in a hospital COVID-19 screening service.” Using insights from this week’s readings, share an ERM strategy you think can help the healthcare industry move forward. Explain why you are recommending this strategy, the framework you

!!! Most information for the project will be provided! ATTENTION – I will add all tasks and milestones completed earlier. Needs to be put in one project!!! MBA 699 Project Guidelines and RubricCompe

!!! Most information  for the project will be provided!  ATTENTION – I will add all tasks and milestones completed earlier. Needs to be put in one project!!! MBA 699 Project Guidelines and RubricCompetencies In this project, you will demonstrate your mastery of the following competencies: Manage stakeholder relationships to sustain

7-1 MBA699 Case Analysis: Postmerger Integration MBA 699 Module Seven Case Analysis Guidelines and RubricOverview An important aspect of a change management strategy is to consider how different alte

7-1 MBA699  Case Analysis: Postmerger Integration MBA 699 Module Seven Case Analysis Guidelines and RubricOverview An important aspect of a change management strategy is to consider how different alternatives may impact future outcomes. Organizations often use the business case method to explore strategic alternatives as it helps simulate a real

***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** THERE ARE 2 PARTS PART 1: DISCUSSION MODULE 4 Rel

***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!*****  THERE ARE 2 PARTS PART 1: DISCUSSION MODULE 4 Relevant Leadership for Climate Change Climate change is a complex global problem that will require a collaborative