Overview:
You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season.
Instructions:
• Must include the following (not limited to):
SMG301 – Sport Marketing
Unit 2 Assignment: Sport Marketing Plan Term Project: Outline
Research about the team, the geographic area, and potential competition o Development of a vision, position, and purpose o Development of a SWOT analysis (can be a table) o Development of strategic goals and objectives o Interpretation and discussion of how the Five Ps in the sport marketing mix relate to your plan
Research and discussion of the MLB team’s current marketing sales, and service plan
Requirements:
• Submit a Word document in APA format. See formatting for APA outline.
• One page in length, excluding the Title and Reference pages.
• At least two resources.
Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.
Evaluation Rubric for Sport Marketing Outline Assignment
CRITERIA
Deficient
Needs Improvement
Proficient
Exemplary
0 – 12 points
13 – 20 points
21 – 29 points
30 points
Outline
Requirements
No parts of the instructed elements are included in the outline.
Few of the the instructed elements are included in the outline.
Most of the instructed elements are included in the outline.
All the instructed elements are included in the outline.
0 – 9 points
10 – 14 points
15 – 19 points
20 points
Resources
0 resources
n/a
2 resources
More than 2
resources
0 – 9 points
10 – 14 points
15 – 19 points
20 points
Paper Length
More than 1
page
n/a
n/a
1 page
0 – 12 points
13 – 20 points
21 – 29 points
30 points
Clear and
Professional
Writing and
APA Format
Errors impede professional presentation; guidelines not followed.
Significant erro
rs that do not impede professional presentation.
Few errors that do not impede professional presentation.
Writing and format are clear, professional, APA compliant, and error free.
