READ THE ATTACHMENTS!!!!
Rubric
A1:EMAIL TO INTERNAL STAFF WITH ADVANTAGES
Competent
The email logically discusses 2 advantages that align with the product presented in the chosen scenario and applies the appropriate tone for internal staff.
A2:EMAIL TO INTERNAL STAFF WITH DISADVANTAGES
Competent
The email logically discusses 2 disadvantages that align with the product presented in the chosen scenario and applies the appropriate tone for internal staff.
A2a:EMAIL TO INTERNAL STAFF EXPLAINING HOW TO MITIGATE DISADVANTAGES
Competent
The email logically explains how to mitigate the disadvantages that align with the product discussed in part A2 and applies the appropriate tone for internal staff.
B:INFORMATIONAL EMAIL TO EXTERNAL STAKEHOLDERS
Competent
The informational email is appropriately written for external stakeholders and adequately discusses 2 distinct organizational and/or financial impacts the product will create.
C1:CONSUMER-FACING BLOG POST: DISTINCT BENEFITS
Competent
The blog post adequately highlights 3 distinct benefits of the product and is appropriately written for consumers.
C2:CONSUMER-FACING BLOG POST: WHAT SETS PRODUCT APART
Competent
The blog post logically explains what sets the product and/or business apart from others in the industry and is appropriately written for consumers.
D1:BUSINESS PARTNER CHALLENGE
Competent
The persuasive letter logically discusses 1 challenge in meeting the production needs that aligns with the chosen scenario and applies the appropriate tone for the business partner.
D2:BUSINESS PARTNER MITIGATION
Competent
The persuasive letter logically describes the solution to mitigate the challenge discussed in D1 and applies the appropriate tone for the business partner.
D3:BUSINESS PARTNER BENEFIT
Competent
The persuasive letter logically explains how the business partner will benefit from using the approach described in D2 to meet production needs and applies the appropriate tone for the business partner.
E1:PUBLIC RESPONSE ON SOCIAL MEDIA PAGE
Competent
The public response is logically written for publication on the company’s social media page, accurately acknowledges the customer complaint, and improves the company image.
E2:DIRECT PRIVATE MESSAGE
Competent
The direct private message is logically written for the customer and proposes a remedy that aligns with the complaint in the chosen scenario.
F:BIASES
Competent
The submission logically explains how to overcome 2 potential biases using culturally competent strategies that will help improve stakeholder communication.
G:INTERCULTURAL DIFFERENCES
Competent
The submission logically explains how to mitigate 2 potential intercultural differences found in stakeholder communication.
H:
SOURCES
Competent
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
Competent
This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.
