Platform for your Personal Brand r this portion; bullets can be used to help structure)
Think
• Core purpose
• Core values
• Ethical frame
• Value proposition
Feel
• Brand personality
• Enthusiasm (loyalty & engagement)
Say
Brand identity elements (name, logo, tagline, jingle, color, cartoon character, etc.)
Nonverbal communications
Verbal communications
Do
• Touchpoints
Overall “Weave”
• Degree of Current Alignment and Integration across Dimensions