This is a mock P&L exercise and the instructions are given in the last sheet. Provide the reasoning for whatever has been as I would need the explanation too
Personal Brand
Platform for your Personal Brand r this portion; bullets can be used to help structure) Think • Core purpose • Core values • Ethical frame • Value proposition Feel • Brand personality • Enthusiasm (loyalty & engagement) Say Brand identity elements (name, logo, tagline, jingle, color, cartoon character, etc.)