Please don’t Plagiarize! Microsoft is the Project; please read both instructions
BUS525 – Business Strategy and
Planning
Unit 7 Assignment: Final Paper
Due Date: 11:59 p.m. Sunday of Unit 7
Points:100
Overview:
You will select an organization familiar to you, and you will create a Strategy Plan that
will present your proposed future direction for the selected organization
Instructions:
• Integrating concepts and theories from the text, analyze the company’s external
and industry environment, internal resources, and intellectual assets
• Integrating concepts and theories from the text, analyze the company’s business-
level and corporate-level strategies
• Discuss leadership, innovation, and entrepreneurship practices
• Develop goals and SMART objectives. Provide an overview of the timetable and
the required resources
• Construct a document in APA 6th edition format, effectively demonstrating
mastery of written communication with a targeted audience. Your paper should
be between 12-15 pages in length, not including references and the cover page.
Other external references may be used but are not required
Important: Please ensure you ‘apply’ applicable textbook concepts such as a SWOT
analysis, a PESTLE analysis, Porter’s Five Forces, and Value Chain Analysis. Please
also discuss leadership, innovation, and entrepreneurship.
Document Sections:
• Identify problems: The problems can be succinctly stated in a 2-3 sentence
(short) paragraph for each.
• Conduct strategic analyses: Identify the strategic issues. Using applicable
textbook concepts and two outside professional sources to analyze underlying
issues. Integrating concepts and theories from the text, analyze the company’s
general and industry environment, internal resources, and intellectual
assets. Integrating concepts and theories from the text, analyze the company’s
business-level and corporate-level strategies. Please ensure you ‘apply’
applicable textbook concepts such as a SWOT analysis, a PESTLE
analysis, Porter’s Five Forces, and Value Chain Analysis. Please also
discuss leadership, innovation, and entrepreneurship.
• Goals and Objectives: What do you think needs to be done to address each
issue? I want you to determine what you would do to solve/address the issues.
Examples might be related to more training of staff, more investment in
equipment, greater use of specific types of technology, etc. Develop three goals
and 2-3 SMART objectives for each goal.
o Make 3-5 recommendations: These actions that you propose are what the
organization should do to implement the goals and objectives and the
steps that the organization needs to take.
Requirements:
Your paper must be 12-15 pages and written in “third person” language. Follow the
sections above and use section headings for readability. You are free to add
sections if you view them as appropriate. You must follow APA Guidelines and use
professional writing.
