Please research three companies and at least one of the athletes they sponsor. My companies are Nike, New Balance, and Adidas
Please write a 2-3 page APA formatted paper explaining why the brand and the athlete are a good fit for the marketing objectives of the company. Be sure to assess the risks and benefits for each party and evaluate the value of the sponsorship. You must provide a minimum of three (3) scholarly sources and text citations to support your work for this week’s assignment.