Develop a brand presentation of 8–12 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker’s notes sections of each slide to expand your talking points.
Business Organizational Theory ( Business 522)
Questions What are the arguments for Halogen Analytics going international? What are the arguments for Halogen staying focused on the U.S. market? Which of the three international strategy options—open its own offices, take on foreign partners, license its products—would you recommend? Explain why.