Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Presentation Guidelines and Rubric Overview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives an

Presentation Guidelines and Rubric

Overview

A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.

Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.

Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.

Prompt

Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.

Specifically, you must address the following criteria:

  1. Identify two SMART objectives (Slides 1–2)
    • Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
    • Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
  2. Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4).
    • What are your reasons for choosing each KPI?
  3. Determine two methods to monitor the results of the identified KPIs (Slides 5–6).
    • Why have you chosen these methods?
    • Describe the feedback loops to be implemented in this case (Slides 7-8).
      • Identify the specific feedback loops you will monitor and how often.
      • How should results be reported to the key stakeholders needing this information?

What to Submit

Submit a narrated PowerPoint presentation with 8-10 slides.. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

DISCUSSION Demonstrate your understanding of philosophy, epistemology, and research paradigms by applying them to a real-world business challenge relevant to your industry or professional context. In

DISCUSSION Demonstrate your understanding of philosophy, epistemology, and research paradigms by applying them to a real-world business challenge relevant to your industry or professional context.Instructions:1. Identify a Complex Business Problem:Choose a current, real-world business issue from your industry or organization (e.g., digital transformation, declining customer engagement, ethical leadership dilemmas, global supply chain disruptions, etc.).2. Apply Epistemological LensesAnalyze how two

Use Japan Review the styles of written, verbal, and nonverbal communications used within your chosen culture or subculture. Your reasoning must be supported by your review and analysis or arguments of

Use Japan Review the styles of written, verbal, and nonverbal communications used within your chosen culture or subculture. Your reasoning must be supported by your review and analysis or arguments of current and viable sources. Each of the methods of communication must be treated separately in your paper. Your submission

In this assessment, you will analyze a case study and write a 1500-2000 words, APA formatted paper analyzing the problem and offering solutions. Remember you MUST apply the theories, methods, topics,

In this assessment, you will analyze a case study and write a 1500-2000 words, APA formatted paper analyzing the problem and offering solutions. Remember you MUST apply the theories, methods, topics, and principles you have learned in your courses. The problem presented in this case study represents a topic covered in

DISCUSSION Title: “Designing the Blueprint: Applying Research Methods to a Real-World Business Problem” Task Instructions: Imagine you are a consultant hired by a mid-sized organization facing a sig

DISCUSSION Title: “Designing the Blueprint: Applying Research Methods to a Real-World Business Problem” Task Instructions: Imagine you are a consultant hired by a mid-sized organization facing a significant business challenge (e.g., high employee turnover, declining customer satisfaction, inefficiencies in supply chain, market expansion failure, etc.). Based on this scenario: 1.    Briefly

DISCUSSION Think of a real-world business problem you have encountered in your professional experience or are currently facing in your organization (or one you are familiar with). This could relate to

DISCUSSION Think of a real-world business problem you have encountered in your professional experience or are currently facing in your organization (or one you are familiar with). This could relate to areas such as customer retention, employee engagement, market expansion, process inefficiencies, product performance, or operational cost control. Your task:

DISCUSSION You are a senior consultant brought in to support a mid-sized organization facing a critical business decision (e.g., declining customer retention, rising operational costs, underperforming

DISCUSSION You are a senior consultant brought in to support a mid-sized organization facing a critical business decision (e.g., declining customer retention, rising operational costs, underperforming product lines, or low employee engagement). As part of your consultancy, you are required to propose a quantitative research plan to investigate the issue

DISCUSSION Select three peer-reviewed latest (last 2-3 years) scholarly articles that are directly relevant to any research problem. After carefully reading and annotating each article, craft a mini l

DISCUSSION Select three peer-reviewed latest (last 2-3 years) scholarly articles that are directly relevant to any research problem. After carefully reading and annotating each article, craft a mini literature synthesis (500–600 words) in which you: 1.    Briefly summarize the core findings of each article (no more than 2–3 sentences per article). 2.    Critically evaluate

DISCUSSION As a doctoral candidate preparing your mini-research proposal, imagine you must now present the essence of your proposed study to a key stakeholder, such as a C-suite executive, investor, b

DISCUSSION As a doctoral candidate preparing your mini-research proposal, imagine you must now present the essence of your proposed study to a key stakeholder, such as a C-suite executive, investor, board member, policymaker, or department head who may be interested in supporting, funding, or approving your research. Write a professional

For the Unit IV Journal, will consider Unit I-IV, including the four functions of management (planning, leading, organizing, and control), and core managerial concepts we have covered in each unit.

For the Unit IV Journal, will consider Unit I-IV, including the four functions of management (planning, leading, organizing, and control), and core managerial concepts we have covered in each unit. The Task: State your selected management position and the company name you chose in the Unit III Assignment. Your organization is

This assignment will be completed in two parts: Part I: Choose two candidate organizations. The selection must be an intercultural organization doing business in at least one foreign country. In yo

This assignment will be completed in two parts: Part I: Choose two candidate organizations. The selection must be an intercultural organization doing business in at least one foreign country. In your submission, provide a review and arguments for and against each of the two organizations. At the end of your

SHEILA- UP TO 12/5/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** ****** THIS ASSIGNMENT HAS 4

SHEILA- UP TO 12/5/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!*****  ****** THIS ASSIGNMENT HAS 4 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** **** SPECIAL EVENT MANAGEMENT ****

Module 2 – SLPLeadership Skills and The Tribe Conduct research to find a team or organization that shows clear evidence that it uses the skills model of leadership. Use the research you conduct to det

Module 2 – SLPLeadership Skills and The Tribe Conduct research to find a team or organization that shows clear evidence that it uses the skills model of leadership. Use the research you conduct to determine your best judgment regarding the organization or team’s tribal stage. SLP Assignment Expectations Acting as

Leadership Skills and The TribeAssignment Overview For this case assignment, you will fully discuss the three-skill approach to leadership, using credible sources to back your work. Case Assignment Pe

Leadership Skills and The TribeAssignment Overview For this case assignment, you will fully discuss the three-skill approach to leadership, using credible sources to back your work. Case Assignment Perform research and describe a team or organization that utilizes the three-skills approach to leadership. Synthesize the skill mixes exhibited at each

1.Does your project management plan need a section that addresses (communications). Why or why not? If the answer to #1 above is “no” (Communication) then you can skip #2 and #3 for (communication).

1.Does your project management plan need a section that addresses (communications). Why or why not?If the answer to #1 above is “no” (Communication)  then you can skip #2 and #3 for (communication). However, you should then offer a very compelling argument to justify your “no” answer. If the answer to

SHEILA- UP TO 11/30/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!***** ****** THIS ASSIGNMENT HAS

SHEILA- UP TO 11/30/2025- ***** IMPORTANT: PLEASE MAKE SURE THAT ALL WORK IS AUTHENTIC- DO NOT USE AI/ PLAGERISE AS THE ASSIGNMENT WILL BE RUN THROUGH TURN IT IN!!!!!*****  ****** THIS ASSIGNMENT HAS 2 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** **** SPECIAL EVENT MANAGEMENT ****