Our Services

Get 15% Discount on your First Order

[rank_math_breadcrumb]

Presentation Guidelines and Rubric Overview A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives an

Presentation Guidelines and Rubric

Overview

A good marketing plan needs to translate into quantifiable measures. Without such quantification, a plan will often fall apart. Thus, defining objectives and respective key performance indicators (KPIs) to measure the effectiveness of the plan is essential.

Your CMO has asked you to create a strategic marketing plan and share it with other regional marketing directors, so that each park follows a similar strategy. Considering the different challenges in each park, the marketing objectives must be broad enough to address each park’s challenges, with minimum or no customization.

Defining the marketing objectives and relevant KPIs will help you, the other regional marketing directors, and the CMO to pre-assess the effectiveness of the plan you have proposed and to address gaps, if any.

Prompt

Create a PowerPoint presentation for the CMO and your fellow regional marketing directors in the course scenario. The goal of this presentation will be to share marketing objectives, associated success criteria, and methods to monitor and measure the results.

Specifically, you must address the following criteria:

  1. Identify two SMART objectives (Slides 1–2)
    • Choose two of the marketing methods identified in Milestone Two and identify SMART objectives for each.
    • Begin this part by restating the identified marketing strategies and then state the SMART objectives. How does each objective align with the SMART framework?
  2. Identify two KPIs—one for each marketing objective—to measure the success of the marketing strategies (Slides 3–4).
    • What are your reasons for choosing each KPI?
  3. Determine two methods to monitor the results of the identified KPIs (Slides 5–6).
    • Why have you chosen these methods?
    • Describe the feedback loops to be implemented in this case (Slides 7-8).
      • Identify the specific feedback loops you will monitor and how often.
      • How should results be reported to the key stakeholders needing this information?

What to Submit

Submit a narrated PowerPoint presentation with 8-10 slides.. Consult the Shapiro Library APA Style Guide and FAQ: Where Can I Find Information on APA Style and PowerPoint Presentations for more information.

Note: In addition to the text on the slides, remember to include audio narration in your PowerPoint presentations to convey your information effectively. If due to technical challenges, audio narration is not possible, precise and extensive speaker notes should be used to address all the critical elements in the presentation. For example, you can use brief bulleted lists on the slide and include detailed explanations in your audio narration or speaker notes.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

DISCUSSION Most managers believe that while it is possible to connect logistics decisions to costs, the connection to revenue enhancement is difficult to impossible. Do you agree or disagree? Why? To

DISCUSSION Most managers believe that while it is possible to connect logistics decisions to costs, the connection to revenue enhancement is difficult to impossible. Do you agree or disagree? Why? To earn full credit, post an initial response of 500 words that includes at least one APA citation and the

week 4 DISCUSSION “In today’s competitive business environment, effective logistics management is essential to maintaining operational efficiency and customer satisfaction. How do demand management, o

week 4 DISCUSSION “In today’s competitive business environment, effective logistics management is essential to maintaining operational efficiency and customer satisfaction. How do demand management, order management, customer service, inventory management, and facilities location interact to influence a company’s overall logistics performance?  Can you identify a real-world example where optimizing one

WEEK 5 TO DO DISCUSSION The purpose of the discussion question is to allow you to demonstrate your understanding of the unit’s key learning points and how you might apply them in a given situation. Pa

WEEK 5 TO DO DISCUSSION The purpose of the discussion question is to allow you to demonstrate your understanding of the unit’s key learning points and how you might apply them in a given situation. Participating in the discussion question forum provides you with an opportunity to compare your ideas

DISCUSSION Discuss whether corporate cultures are relevant to supply chain management. In your post, ensure to give concrete examples (you may use Starbucks as your example and assess its supply chain

DISCUSSION Discuss whether corporate cultures are relevant to supply chain management. In your post, ensure to give concrete examples (you may use Starbucks as your example and assess its supply chain or you may use another company as an example). To earn full credit, post an initial response of 500

Week 1 to do DISCUSSION Explain how technological advances have contributed to the increased importance of logistics. In your post, ensure to include at least two solid examples showing the impact of

Week 1 to do DISCUSSION Explain how technological advances have contributed to the increased importance of logistics. In your post, ensure to include at least two solid examples showing the impact of technology on your experience as a consumer.  To earn full credit, post an initial response of 500 words

Pick and clearly describe (in about a paragraph) a situation (preferably but not necessarily in business) that requires a decision necessitating a decision tree with at least two branches, each branch

Pick and clearly describe (in about a paragraph) a situation (preferably but not necessarily in business) that requires a decision necessitating a decision tree with at least two branches, each branch having at least two sub-branches. In another paragraph explain and justify the structure of the decision tree you are

Socio-Cultural Considerations Choose a city in another country (outside the United States). Research tourism in that country, and answer the following questions: Give a small synopsis on the history a

Socio-Cultural Considerations Choose a city in another country (outside the United States). Research tourism in that country, and answer the following questions: Give a small synopsis on the history and demographics of the country. What are the socio-cultural considerations for that country? What is the current climate of tourism in

Unit Outcomes: Describe occupational safety and health regulatory organizations such as OSHA.Describe the function and oversight of occupational safety and health organizations.BI100-5: Describe emplo

Unit Outcomes: Describe occupational safety and health regulatory organizations such as OSHA. Describe the function and oversight of occupational safety and health organizations. BI100-5: Describe employer role in addressing safety in the workplace. Purpose For this assignment, you will use the Reflection Template to provide a reflection on what the readings, learning activities,

Unit 9 Assignment: Addressing Workplace Safety ConcernsOutcomes addressed in this activity: Unit Outcomes: Apply lean safety measures to promote safety.Describe the employer’s role in addressing safet

Unit 9 Assignment: Addressing Workplace Safety ConcernsOutcomes addressed in this activity: Unit Outcomes: Apply lean safety measures to promote safety. Describe the employer’s role in addressing safety concerns in the workplace. Present the safety recommendations to address a safety concern. Use appropriate APA formatting and citations in scholarly writing. BI100-5: Describe

****** THIS ASSIGNMENT HAS 6 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** **** HUMANITIES COURSE **** PART 1- Module 6 – DISCUSSION A Comparable Development Pr

****** THIS ASSIGNMENT HAS 6 PARTS / PLEASE LABEL EACH PART SEPARATELY WITH REFERENCES WHEN COMPLETED****** **** HUMANITIES COURSE **** PART 1- Module 6 – DISCUSSION A Comparable Development  Prompt: Pick one of the developments mentioned in The Renaissance or one of the developments mentioned in The Enlightenment. Then think of

Module 3 – SLPHarnessing the Power of Operations and FinanceAssignment Overview Accounting and Finance Strategies We will address organizational performance from a money perspective. How do accounting

Module 3 – SLPHarnessing the Power of Operations and FinanceAssignment Overview Accounting and Finance Strategies We will address organizational performance from a money perspective. How do accounting and finance functions support a company’s goals and help it move forward according to plan? SLP 3 Resources Contribute to an Ethical Culture (2022) DEI

Module 3 – CaseHarnessing the Power of Operations and FinanceAssignment Overview Strategic Management As your final written case of class, it is time to complete all of the connections regarding how

Module 3 – CaseHarnessing the Power of Operations and FinanceAssignment Overview Strategic Management  As your final written case of class, it is time to complete all of the connections regarding how strategy is implemented in an organization and the roles of the stakeholders across functional areas. Case 3 Resources Corporate-Level

Wall Street Journal Article Analysis: You will be required to read and summarize Wall Street Journal (WSJ) articles.Choose. Choose one WSJ article from the Business, Tech, or Markets section to summar

Wall Street Journal Article Analysis: You will be required to read and summarize Wall Street Journal (WSJ) articles. Choose. Choose one WSJ article from the Business, Tech, or Markets section to summarize. Insert the link to the article, before writing your analysis.  Write.  Write one paragraph on 1) What is the article about, 2)