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Description and Instructions
General Guidelines
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The deadline for project submission is Monday, December 1, 2025.
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Each group can have up to 3 members.
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Each group must assign a team leader
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The project carries a total of 14 marks: 10 marks are allocated for the
project work and documentation, while 4 marks are for the PowerPoint
presentation.
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Students are required to both present and upload their PowerPoint
presentations on Blackboard (BB).
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Part One
As a designer, you have been asked to come up with an application
, website, or system to serve one of the following fields.
● Pet Care and Adoption
● Tourism Services
● Healthcare services
● Hajj and Umrah Services
For the proposed prototype do the followings :
a. Specify the field that you have chosen
Pet Care and Adoption
b. Name your proposed prototype
PawPal
c. The aim
The aim of PawPal is to create a centralized, user-friendly platform that
simplifies the pet adoption process and supports new pet owners with integrated
care services, ultimately reducing pet abandonment and promoting responsible
ownership.
d. Objectives
● To digitize and streamline the pet adoption process by creating a searchable
database of adoptable pets from various shelters and rescue organizations.
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● To ensure successful pet-owner matching by implementing detailed filtering
options (e.g., species, breed, size, energy level, compatibility with
children/other pets) and a comprehensive pet profile system.
● To provide post-adoption support by integrating essential pet care services such
as veterinary appointment booking, vaccination reminders, and access to
educational resources on pet training and nutrition.
● To build a community through features that allow users to share success stories,
ask questions, and connect with other pet owners in their area.
e. The specific problem that needs to be solved
● Difficulty in Finding the Right Pet: They have to visit multiple shelter websites
or physical locations, which is time-consuming and inefficient.
● Lack of Post-Adoption Support: Many new pet owners feel overwhelmed after
adoption, lacking easy access to reliable information, veterinary care, or
training tips, which can lead to frustration and, in worst cases, pet returns or
abandonment.
● Inconsistent Information: Pet profiles across different platforms can be
incomplete or outdated, making it hard for adopters to make an informed
decision.
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Part Two
A. Describe the techniques you plan to use in order to gather the requirements
from the users. You should conduct both quantitative and qualitive approaches.
Note:
● From the qualitative data, you should collect minimum 3 responses.
● From quantitative data, you should collect minimum 10 responses.
● For both techniques you should show the questions and the responses.
Qualitative Data Collection
Technique: Semi-Structured Interviews
We will conduct one-on-one interviews with three distinct user types to gain rich,
detailed insights into their experiences, frustrations, and needs.
Interview Questions & Responses:
Interview 1: Potential First-Time Adopter (Sarah)
● Q1: Can you describe your experience so far in looking for a pet to adopt?
o Response: “It’s been really overwhelming. I check the SPCA website,
then two other rescue sites, and a Facebook group. The information is
all over the place. Some pets don’t have many photos, and it’s hard to
know their real personality.”
● Q2: What is your biggest fear or concern about adopting a pet?
o Response: “That I’ll choose a pet that isn’t a good fit for my apartment
and lifestyle. I’m worried about behavioral issues I don’t know how to
handle, and finding a good vet.”
● Q3: What kind of support would you wish for after bringing a new pet home?
o Response: “A guide for the first week would be amazing. Also, a way to
easily book a health check-up and maybe a list of recommended trainers
or pet supplies.”
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Interview 2: Seasoned Pet Foster Parent (David)
● Q1: What are the biggest challenges rescue organizations face in getting pets
adopted?
o Response: “Showcasing the animal’s true personality beyond a basic
description. Also, we spend a huge amount of time responding to the
same basic questions from potential adopters and scheduling
meet-and-greets.”
● Q2: What information is most critical for a successful adoption match?
o Response: “Honesty about energy levels, known triggers, and
compatibility with other animals and children. A video can show more
than 10 photos.”
● Q3: How could a platform make your work easier?
o Response: “A centralized system where we can manage profiles,
applications, and schedule meetings. If it could automatically screen for
basic criteria like ‘has a yard’ or ‘no other pets,’ that would save us
dozens of hours.”
Interview 3: Veterinary Assistant (Maria)
● Q1: What common issues do you see with new pet owners who have just
adopted?
o Response: “They often lack crucial information about the pet’s
vaccination history or previous medical conditions. Many are also
unaware of the importance of a post-adoption wellness check.”
● Q2: How could technology help improve pet healthcare from the start?
o Response: “A digital pet profile that the adopter brings in, with the pet’s
known medical history from the shelter. Reminders for upcoming
vaccinations or flea/tick treatments would also be fantastic.”
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● Q3: What features would reduce your administrative workload?
o Response: “An integrated booking system that pulls basic pet and owner
info, so we don’t have to re-enter it all manually.”
Quantitative Data Collection
Technique: Online Survey
We will distribute a survey to a wider audience (pet owners, potential adopters, and
rescue volunteers) to quantify the prevalence of the issues identified in the interviews.
Survey Questions & Aggregated Responses (from 10 respondents):
Q1: When searching for a pet to adopt, what is your BIGGEST frustration?
1. Information scattered across multiple websites (6 votes)
2. Lack of detailed personality/behavior info (3 votes)
3. Outdated or incomplete pet profiles (1 vote)
4. Difficulty contacting shelters (0 votes)
Q2: Which of the following post-adoption support features would you find MOST
valuable? (Select up to two)
1. Integrated Vet Booking & Health Reminders (8 votes)
2. A “New Pet Owner” Guide & Resource Hub (7 votes)
3. A Community Forum to ask questions (3 votes)
4. Direct chat with a vet/trainer (2 votes)
Q3: How important is it to have a centralized platform that connects you with multiple
shelters and also provides care services?
1. Very Important (8 votes)
2. Somewhat Important (2 votes)
3. Neutral (0 votes)
4. Not Important (0 votes)
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Q4: What is the MOST important factor you consider when matching with a pet?
1. Temperament & Energy Level (5 votes)
2. Compatibility with children/other pets (3 votes)
3. Size and Breed (2 votes)
4. Age (0 votes)
B. Result of the Analysis
Analyze the findings and discuss the results form both approaches. Also,
identify the techniques that you have used for analyzing the data of both
approaches.
Data Analysis Techniques
● For Qualitative Data (Interviews): We used Thematic Analysis. This involved
transcribing the interviews, reading through the responses to identify initial
codes (e.g., “fragmented information,” “fear of poor fit,” “need for
post-adoption support”), and then grouping these codes into broader themes that
represent core user needs.
● For Quantitative Data (Survey): We used Descriptive Statistical Analysis. This
involved calculating the frequency and percentage of each response to identify
the most common and significant trends within the user base. This helps to
validate and prioritize the themes found in the qualitative data.
Discussion of Results & Findings
The analysis of both qualitative and quantitative data reveals strong, consistent user
needs that directly inform the requirements for PawPal.
1. The Problem of Fragmented Information is Pervasive.
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o Qualitative Finding: Sarah’s experience of checking “multiple websites”
and David’s mention of “centralized system” highlight a key workflow
inefficiency.
o Quantitative Validation: This is strongly confirmed, with 60% of survey
respondents selecting “Information scattered across multiple websites”
as their biggest frustration.
o Implication for PawPal: This is a core justification for the platform.
Requirement: PawPal must aggregate and display adoptable pets from
multiple, partner shelters in a single, unified interface.
2. Successful Matching Depends on Deep Behavioral Insights.
o Qualitative Finding: Sarah’s fear of a “poor fit” and David’s emphasis on
“energy levels” and “triggers” show that basic details (age, breed) are
insufficient.
o Quantitative Validation: “Temperament & Energy Level” was ranked as
the most important matching factor by 50% of respondents, far
outweighing “Size and Breed” (20%).
o Implication for PawPal: The pet profile system must be designed to
capture and highlight personality. Requirement: PawPal profiles must
include structured fields for energy level, compatibility, known
behaviors, and support video uploads.
3. Post-Adoption Support is Not a Luxury, but a Critical Need.
o Qualitative Finding: Sarah’s desire for a “guide” and Maria’s point about
“missing medical history” and “reminders” clearly indicate a gap in the
current adoption journey.
o Quantitative Validation: This is the most strongly validated finding.
80% of respondents selected “Integrated Vet Booking & Health
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Reminders” as a valuable feature, and 70% selected the “New Pet
Owner Guide.”
o Implication for PawPal: The platform’s value extends beyond the
adoption event. Requirement: PawPal must include a digital “Pet
Healthbook” for storing medical records, a vet appointment booking
system, and automated care reminders.
4. Efficiency for Rescue Organizations is a Key Value Proposition.
o Qualitative Finding: David’s pain points about “responding to the same
questions” and “scheduling meetings” represent a significant
opportunity to streamline operations for our shelter partners.
o Implication for PawPal: By building tools for shelters, we ensure their
buy-in and enrich our database. Requirement: PawPal must provide a
shelter dashboard with tools for profile management, application
filtering, and integrated scheduling for meet-and-greets.
Conclusion: The combined analysis proves that PawPal addresses validated and
widespread problems. The requirements gathered point towards a comprehensive
platform that serves two main user groups: Adopters (by simplifying search, improving
matching, and providing ongoing support) and Shelters (by reducing administrative
overhead and facilitating better matches).
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Part Three
List and define all the requirements for the proposed prototype. Based on
the following.
Requirement Type
The required Number
Functional
6
Data
2
Environment
2
User requirements/ characteristics
2
Usability
2
User experience
2
Requirement Type
Requirement Definition
The system must allow users to search and filter the
Functional
centralized pet database by species, breed, age, size,
gender, energy level, and compatibility with children and
other pets.
The system must display detailed pet profiles containing
multiple photos, a description, key characteristics,
medical history, and the ability to host a video.
The system must allow users to submit an adoption
application for a specific pet and provide a dashboard for
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shelter partners to view, manage, and filter these
applications.
The system must provide a private, digital profile
(Healthbook) for each adopted pet where the owner can
view and store medical records and vet visit history.
The system must allow users to set and receive automated
reminders for vaccinations, vet appointments, and other
essential pet care tasks.
The system must allow users to search for and book
appointments with partner veterinary clinics directly
through the platform.
The system must collect and store a structured data object
Data
for each pet, including a unique ID, name, species, breed,
age, size, energy level, compatibility flags, medical
history, and media URLs.
The system must maintain a unified user profile that links
their account details, submitted applications, adopted
pets, and the associated Pet Healthbook data.
The prototype must be a responsive web application that is
Environment
fully functional on current versions of major desktop and
mobile browsers.
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The system must be hosted on a secure, cloud-based
platform to ensure high availability, scalability, and data
backup.
User Requirements
/ Characteristics
The system must be designed for users with varying levels
of technical proficiency, from digitally native young
adults to less tech-savvy older individuals.
The system must provide an efficient, streamlined
workflow for shelter staff who are typically overworked
and require time-saving tools.
A first-time user must be able to create an account, set up
Usability
search preferences, and find three suitable pet matches
within 5 minutes.
The main navigation menu must have no more than 5
primary categories, and users must be able to locate the
Pet Healthbook in 2 clicks or less from their dashboard.
The system must foster a sense of trust by ensuring all pet
User Experience
profiles are accurate and up-to-date and by providing
transparent information about processes and fees.
The system must make users, especially first-time
adopters, feel supported and confident by providing clear
guidance and proactive help at key points in their journey.
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Part Four
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Part Four
A. Visualize the proposed prototype based on the collected data
and requirements from the previous parts.
● Create both conceptualize and concrete designs.
B. Bases on the previous step, for each interface layout provide the
following :
● Screenshots for each layout of the proposed prototype
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● Functions
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● State transitions
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Part Four
C. Create a 2- minutes video of the proposed prototype.
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Part Four
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